{"formats":[{"name":"JSON","format":"json","url":"\/downloads\/2025\/code-json\/24.2-957.json"},{"name":"Plain Text","format":"text","url":"\/downloads\/2025\/code-text\/24.2-957.txt"},{"name":"XML","format":"xml","url":"\/downloads\/2025\/code-xml\/24.2-957.xml"},{"name":"HTML","format":"html","url":"\/downloads\/2025\/code-html\/24.2-957.html"}],"law_id":61721,"edition_id":1,"section_id":61721,"structure_id":15911,"section_number":"24.2-957","catch_line":"General provisions; applicability to advertisements in video format","history":"2002, c. 487, \u00a7 24.2-944; 2004, cc. 55, 457; 2005, c. 369; 2006, cc. 787, 892; 2020, c. 551.","full_text":"A\n\nTelevision outlets and online platforms shall not be liable under this article for carriage of political advertisements that fail to include the disclosure requirements provided for in this article. This provision supersedes any contrary provisions of the Code of Virginia.B\n\nIf the sponsor does not have the option of controlling the audio, if any, heard during the television advertisement, the disclosure requirements shall be the same as for print media.C\n\nThe person accepting an advertisement for a television outlet shall require, and for one year shall retain a copy of, proof of identity of the person who submits the advertisement for broadcast. Proof of identity shall be submitted either (i) in person and include a valid Virginia driver’s license, or any other identification card issued by a government agency of the Commonwealth, one of its political subdivisions, or the United States, or (ii) other than in person, in which case, the person submitting the advertisement shall provide a telephone number and the person accepting the advertisement may phone the person to verify the validity of the person’s identifying information before broadcasting the advertisement.D\n\nAny disclosure statement required by this article shall be displayed in a conspicuous manner.E\n\nAn advertisement that is in video format and is placed or promoted for a fee on an online platform shall be subject to the same disclosure requirements to which television advertisements are subject pursuant to this article.","order_by":null,"text":{"0":{"id":225359,"text":"Television outlets and online platforms shall not be liable under this article for carriage of political advertisements that fail to include the disclosure requirements provided for in this article. This provision supersedes any contrary provisions of the Code of Virginia.","type":"section","prefixes":["A"],"prefix":"A","entire_prefix":"A","prefix_anchor":"A","level":1,"next_prefix":"B"},"1":{"id":225360,"text":"If the sponsor does not have the option of controlling the audio, if any, heard during the television advertisement, the disclosure requirements shall be the same as for print media.","type":"section","prefixes":["B"],"prefix":"B","entire_prefix":"B","prefix_anchor":"B","level":1,"prior_prefix":"A","next_prefix":"C"},"2":{"id":225361,"text":"The person accepting an advertisement for a television outlet shall require, and for one year shall retain a copy of, proof of identity of the person who submits the advertisement for broadcast. Proof of identity shall be submitted either (i) in person and include a valid Virginia driver’s license, or any other identification card issued by a government agency of the Commonwealth, one of its political subdivisions, or the United States, or (ii) other than in person, in which case, the person submitting the advertisement shall provide a telephone number and the person accepting the advertisement may phone the person to verify the validity of the person’s identifying information before broadcasting the advertisement.","type":"section","prefixes":["C"],"prefix":"C","entire_prefix":"C","prefix_anchor":"C","level":1,"prior_prefix":"B","next_prefix":"D"},"3":{"id":225362,"text":"Any disclosure statement required by this article shall be displayed in a conspicuous manner.","type":"section","prefixes":["D"],"prefix":"D","entire_prefix":"D","prefix_anchor":"D","level":1,"prior_prefix":"C","next_prefix":"E"},"4":{"id":225363,"text":"An advertisement that is in video format and is placed or promoted for a fee on an online platform shall be subject to the same disclosure requirements to which television advertisements are subject pursuant to this article.","type":"section","prefixes":["E"],"prefix":"E","entire_prefix":"E","prefix_anchor":"E","level":1,"prior_prefix":"D"}},"ancestry":[{"id":15911,"edition_id":1,"name":"Television and Certain Video Advertisement Requirements","identifier":"3","label":"article","depth":3,"order_by":1,"parent_id":14238,"metadata":{},"date_created":"2026-06-26 04:01:46","date_modified":"2026-06-26 04:01:46","permalink":{"id":189441,"object_type":"structure","relational_id":15911,"identifier":"3","token":"24.2\/9.5\/3","url":"\/24.2\/9.5\/3\/","edition_id":1,"permalink":0,"preferred":1}},{"id":14238,"edition_id":1,"name":"Political Campaign Advertisements","identifier":"9.5","label":"chapter","depth":2,"order_by":1,"parent_id":12937,"metadata":{},"date_created":"2026-06-26 03:47:25","date_modified":"2026-06-26 03:47:25","permalink":{"id":189411,"object_type":"structure","relational_id":14238,"identifier":"9.5","token":"24.2\/9.5","url":"\/24.2\/9.5\/","edition_id":1,"permalink":0,"preferred":1}},{"id":12937,"edition_id":1,"name":"Elections","identifier":"24.2","label":"title","depth":1,"order_by":1,"parent_id":null,"metadata":{},"date_created":"2026-06-26 03:44:03","date_modified":"2026-06-26 03:44:03","permalink":{"id":187149,"object_type":"structure","relational_id":12937,"identifier":"24.2","token":"24.2","url":"\/24.2\/","edition_id":1,"permalink":0,"preferred":1}}],"structure_contents":[{"id":61721,"structure_id":15911,"section_number":"24.2-957","catch_line":"General provisions; applicability to advertisements in video format","url":"\/24.2-957\/","token":"24.2\/9.5\/3\/24.2-957","metadata":false},{"id":70291,"structure_id":15911,"section_number":"24.2-957.1","catch_line":"Requirements for television advertisements sponsored by a candidate or candidate campaign committee","url":"\/24.2-957.1\/","token":"24.2\/9.5\/3\/24.2-957.1","metadata":false},{"id":82061,"structure_id":15911,"section_number":"24.2-957.2","catch_line":"Requirements for television advertisements sponsored by a political committee","url":"\/24.2-957.2\/","token":"24.2\/9.5\/3\/24.2-957.2","metadata":false},{"id":80793,"structure_id":15911,"section_number":"24.2-957.3","catch_line":"Requirements for television advertisements sponsored by a person that is not a candidate campaign committee or political committee","url":"\/24.2-957.3\/","token":"24.2\/9.5\/3\/24.2-957.3","metadata":false}],"next_section":{"id":70291,"structure_id":15911,"section_number":"24.2-957.1","catch_line":"Requirements for television advertisements sponsored by a candidate or candidate campaign committee","url":"\/24.2-957.1\/","token":"24.2\/9.5\/3\/24.2-957.1","metadata":false},"metadata":false,"official_url":"https:\/\/law.lis.virginia.gov\/vacode\/24.2-957\/","history_text":"

This law was first created in 2002. The record of its establishment is cataloged in chapter 487<\/a> of that year\u2019s edition of \u201cActs of Assembly,\u201d the annual state publication listing all changes made to the Code of Virginia in that year. It has been modified 4 times. Those modifications are cataloged by \u201cThe Acts of Assembly,\u201d a state publication, by year and chapter. Those modifications that can be read on the General Assembly\u2019s website will be linked accordingly. Those modifications are as follows: in 2004, chapters 55<\/a> and 457<\/a>; in 2005, chapter 369<\/a>; in 2006, chapters 787<\/a> and 892<\/a>; in 2020, chapter 551<\/a>.<\/p>","references":[{"id":68500,"section_number":"24.2-955.3","catch_line":"Penalties for violations of this chapter","order_by":null,"url":"\/24.2-955.3\/"}],"refers_to":false,"permalink":{"id":189443,"object_type":"law","relational_id":61721,"identifier":"24.2-957","token":"24.2\/9.5\/3\/24.2-957","url":"\/24.2-957\/","edition_id":1,"permalink":0,"preferred":1},"url":"\/24.2-957\/","token":"24.2\/9.5\/3\/24.2-957","dublin_core":{"Title":"General provisions; applicability to advertisements in video format","Type":"Text","Format":"text\/html","Identifier":"\u00a7 24.2-957","Relation":"Code of Virginia"},"html":"\n\t\t\t\t\t\t

A.<\/span> Television<\/span> outlets and online platforms<\/span> shall not be liable under this article for carriage of political advertisements<\/span> that fail to include the disclosure requirements provided for in this article. This provision supersedes any contrary provisions of the Code of Virginia. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

B.<\/span> If the sponsor<\/span> does not have the option of controlling the audio, if any, heard during the television<\/span> advertisement<\/span>, the disclosure requirements shall be the same as for print media<\/span>. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

C.<\/span> The person accepting an advertisement<\/span> for a television<\/span> outlet shall require, and for one year shall retain a copy of, proof of identity of the person who submits the advertisement<\/span> for broadcast. Proof of identity shall be submitted either (i) in person and include a valid Virginia driver’s license, or any other identification card issued by a government agency of the Commonwealth, one of its political subdivisions, or the United States, or (ii) other than in person, in which case, the person submitting the advertisement<\/span> shall provide a telephone number and the person accepting the advertisement<\/span> may phone the person to verify the validity of the person’s identifying information before broadcasting the advertisement<\/span>. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

D.<\/span> Any disclosure statement<\/span> required by this article shall be displayed in a conspicuous<\/span> manner. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

E.<\/span> An advertisement<\/span> that is in video format and is placed or promoted for a fee on an online platform<\/span> shall be subject to the same disclosure requirements to which television<\/span> advertisements<\/span> are subject pursuant to this article. <\/i><\/a><\/p><\/section>","plain_text":" CODE OF VIRGINIA\n\nGENERAL PROVISIONS; APPLICABILITY TO ADVERTISEMENTS IN VIDEO FORMAT (\u00a7\n24.2-957)\n\nA. Television outlets and online platforms shall not be liable under this\narticle for carriage of political advertisements that fail to include the\ndisclosure requirements provided for in this article. This provision supersedes\nany contrary provisions of the Code of Virginia.\n\nB. If the sponsor does not have the option of controlling the audio, if any,\nheard during the television advertisement, the disclosure requirements shall be\nthe same as for print media.\n\nC. The person accepting an advertisement for a television outlet shall require,\nand for one year shall retain a copy of, proof of identity of the person who\nsubmits the advertisement for broadcast. Proof of identity shall be submitted\neither (i) in person and include a valid Virginia driver’s license, or any\nother identification card issued by a government agency of the Commonwealth, one\nof its political subdivisions, or the United States, or (ii) other than in\nperson, in which case, the person submitting the advertisement shall provide a\ntelephone number and the person accepting the advertisement may phone the person\nto verify the validity of the person’s identifying information before\nbroadcasting the advertisement.\n\nD. Any disclosure statement required by this article shall be displayed in a\nconspicuous manner.\n\nE. An advertisement that is in video format and is placed or promoted for a fee\non an online platform shall be subject to the same disclosure requirements to\nwhich television advertisements are subject pursuant to this article.\n\nHISTORY: 2002, c. 487, \u00a7 24.2-944; 2004, cc. 55, 457; 2005, c. 369; 2006, cc.\n787, 892; 2020, c. 551.","edition":{"id":1,"name":"2025","slug":"2025","date_created":"2026-06-21 22:39:22","date_modified":"2026-06-21 22:39:22","current":1,"order_by":1,"last_import":null}}