{"formats":[{"name":"JSON","format":"json","url":"\/downloads\/2025\/code-json\/4.1-216.1.json"},{"name":"Plain Text","format":"text","url":"\/downloads\/2025\/code-text\/4.1-216.1.txt"},{"name":"XML","format":"xml","url":"\/downloads\/2025\/code-xml\/4.1-216.1.xml"},{"name":"HTML","format":"html","url":"\/downloads\/2025\/code-html\/4.1-216.1.html"}],"law_id":83813,"edition_id":1,"section_id":83813,"structure_id":14859,"section_number":"4.1-216.1","catch_line":"Point-of-sale advertising materials authorized under certain conditions; civil penalties","history":"2007, c. 494.","full_text":"A\n\nAs used in this section:\n\t\t\t“Alcoholic beverage advertising material” or “advertising material” means any item, other than an illuminated device, which contains one or more references to a brand of alcoholic beverage and which is used to promote the sale of alcoholic beverages within the interior of a licensed retail establishment and which otherwise complies with Board regulations.\n\t\t\t“Authorized vendor” or “vendor” means any person, other than a wholesale wine or beer licensee, that a manufacturer has authorized to engage in a business consisting in whole or in part of the sale and distribution of any articles of tangible personal property bearing any of the manufacturer’s alcoholic beverage trademarks.\n\t\t\t“Manufacturer” means any brewery, winery, distillery, bottler, broker, importer and any person that a brewery, winery, or distiller has authorized to sell or arrange for the sale of its products to wholesale wine and beer licensees in Virginia or, in the case of spirits, to the Board.B\n\nNotwithstanding the provisions of § 4.1-215 or 4.1-216 and Board regulations adopted thereunder, a manufacturer or its authorized vendor and a wholesale wine and beer licensee may lend, buy for, or give to a retail licensee any alcoholic beverage advertising material made of paper, cardboard, canvas, rubber, foam, or plastic, provided the advertising materials have a wholesale value of $40 or less per item.C\n\nAlcoholic beverage advertising materials, other than those authorized by subsection B to be given to a retailer, may be displayed by a retail licensee in the interior of its licensed establishment provided:1\n\nThe wholesale value of the advertising material does not exceed $250 per item, and2\n\nThe advertising material is not obtained from a manufacturer, its authorized vendor, or any wholesale wine or beer licensee.\n\t\t\t\tA retail licensee shall retain for at least two years a record of its procurement of, including any payments for, such advertising materials along with an invoice or sales ticket containing a description of the item so purchased or otherwise procured.D\n\nExcept as otherwise provided in this subtitle, a retail licensee shall not display in the interior of its licensed establishment any alcoholic beverage advertising materials, other than those that may be lawfully obtained and displayed in accordance with this section or Board regulation.E\n\nNothing in this section shall be construed to prohibit any advertising materials permitted under Board regulations in effect on January 1, 2007.","order_by":null,"text":{"0":{"id":300408,"text":"As used in this section:\n\t\t\t“Alcoholic beverage advertising material” or “advertising material” means any item, other than an illuminated device, which contains one or more references to a brand of alcoholic beverage and which is used to promote the sale of alcoholic beverages within the interior of a licensed retail establishment and which otherwise complies with Board regulations.\n\t\t\t“Authorized vendor” or “vendor” means any person, other than a wholesale wine or beer licensee, that a manufacturer has authorized to engage in a business consisting in whole or in part of the sale and distribution of any articles of tangible personal property bearing any of the manufacturer’s alcoholic beverage trademarks.\n\t\t\t“Manufacturer” means any brewery, winery, distillery, bottler, broker, importer and any person that a brewery, winery, or distiller has authorized to sell or arrange for the sale of its products to wholesale wine and beer licensees in Virginia or, in the case of spirits, to the Board.","type":"section","prefixes":["A"],"prefix":"A","entire_prefix":"A","prefix_anchor":"A","level":1,"next_prefix":"B"},"1":{"id":300409,"text":"Notwithstanding the provisions of § 4.1-215 or 4.1-216 and Board regulations adopted thereunder, a manufacturer or its authorized vendor and a wholesale wine and beer licensee may lend, buy for, or give to a retail licensee any alcoholic beverage advertising material made of paper, cardboard, canvas, rubber, foam, or plastic, provided the advertising materials have a wholesale value of $40 or less per item.","type":"section","prefixes":["B"],"prefix":"B","entire_prefix":"B","prefix_anchor":"B","level":1,"prior_prefix":"A","next_prefix":"C"},"2":{"id":300410,"text":"Alcoholic beverage advertising materials, other than those authorized by subsection B to be given to a retailer, may be displayed by a retail licensee in the interior of its licensed establishment provided:","type":"section","prefixes":["C"],"prefix":"C","entire_prefix":"C","prefix_anchor":"C","level":1,"prior_prefix":"B","next_prefix":"C1"},"3":{"id":300411,"text":"The wholesale value of the advertising material does not exceed $250 per item, and","type":"section","prefixes":["C","1"],"prefix":"1","entire_prefix":"C1","prefix_anchor":"C1","level":2,"prior_prefix":"C","next_prefix":"C2"},"4":{"id":300412,"text":"The advertising material is not obtained from a manufacturer, its authorized vendor, or any wholesale wine or beer licensee.\n\t\t\t\tA retail licensee shall retain for at least two years a record of its procurement of, including any payments for, such advertising materials along with an invoice or sales ticket containing a description of the item so purchased or otherwise procured.","type":"section","prefixes":["C","2"],"prefix":"2","entire_prefix":"C2","prefix_anchor":"C2","level":2,"prior_prefix":"C1","next_prefix":"D"},"5":{"id":300413,"text":"Except as otherwise provided in this subtitle, a retail licensee shall not display in the interior of its licensed establishment any alcoholic beverage advertising materials, other than those that may be lawfully obtained and displayed in accordance with this section or Board regulation.","type":"section","prefixes":["D"],"prefix":"D","entire_prefix":"D","prefix_anchor":"D","level":1,"prior_prefix":"C2","next_prefix":"E"},"6":{"id":300414,"text":"Nothing in this section shall be construed to prohibit any advertising materials permitted under Board regulations in effect on January 1, 2007.","type":"section","prefixes":["E"],"prefix":"E","entire_prefix":"E","prefix_anchor":"E","level":1,"prior_prefix":"D"}},"ancestry":[{"id":14859,"edition_id":1,"name":"Licenses Granted by Board; Limitations; Revocation and Suspension","identifier":"2","label":"article","depth":4,"order_by":1,"parent_id":13825,"metadata":{},"date_created":"2026-06-26 03:50:26","date_modified":"2026-06-26 03:50:26","permalink":{"id":218831,"object_type":"structure","relational_id":14859,"identifier":"2","token":"4.1\/I\/2\/2","url":"\/4.1\/I\/2\/2\/","edition_id":1,"permalink":0,"preferred":1}},{"id":13825,"edition_id":1,"name":"Administration of Licenses","identifier":"2","label":"chapter","depth":3,"order_by":1,"parent_id":13130,"metadata":{},"date_created":"2026-06-26 03:46:00","date_modified":"2026-06-26 03:46:00","permalink":{"id":218791,"object_type":"structure","relational_id":13825,"identifier":"2","token":"4.1\/I\/2","url":"\/4.1\/I\/2\/","edition_id":1,"permalink":0,"preferred":1}},{"id":13130,"edition_id":1,"name":"Alcoholic Beverage Control Act","identifier":"I","label":"subtitle","depth":2,"order_by":1,"parent_id":13129,"metadata":{},"date_created":"2026-06-26 03:44:19","date_modified":"2026-06-26 03:44:19","permalink":{"id":218571,"object_type":"structure","relational_id":13130,"identifier":"I","token":"4.1\/I","url":"\/4.1\/I\/","edition_id":1,"permalink":0,"preferred":1}},{"id":13129,"edition_id":1,"name":"Alcoholic Beverage and Cannabis Control","identifier":"4.1","label":"title","depth":1,"order_by":1,"parent_id":null,"metadata":{},"date_created":"2026-06-26 03:44:19","date_modified":"2026-06-26 03:44:19","permalink":{"id":218569,"object_type":"structure","relational_id":13129,"identifier":"4.1","token":"4.1","url":"\/4.1\/","edition_id":1,"permalink":0,"preferred":1}}],"structure_contents":[{"id":79854,"structure_id":14859,"section_number":"4.1-206","catch_line":"Repealed","url":"\/4.1-206\/","token":"4.1\/I\/2\/2\/4.1-206","metadata":false},{"id":85579,"structure_id":14859,"section_number":"4.1-206.1","catch_line":"Manufacturer 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advertising; displays; tastings","url":"\/4.1-209\/","token":"4.1\/I\/2\/2\/4.1-209","metadata":false},{"id":56854,"structure_id":14859,"section_number":"4.1-209.1","catch_line":"Direct shipment of wine and beer; shipper's license","url":"\/4.1-209.1\/","token":"4.1\/I\/2\/2\/4.1-209.1","metadata":false},{"id":75458,"structure_id":14859,"section_number":"4.1-210","catch_line":"Repealed","url":"\/4.1-210\/","token":"4.1\/I\/2\/2\/4.1-210","metadata":false},{"id":79818,"structure_id":14859,"section_number":"4.1-211","catch_line":"Temporary licenses","url":"\/4.1-211\/","token":"4.1\/I\/2\/2\/4.1-211","metadata":false},{"id":78252,"structure_id":14859,"section_number":"4.1-212","catch_line":"Permits required in certain instances","url":"\/4.1-212\/","token":"4.1\/I\/2\/2\/4.1-212","metadata":false},{"id":63303,"structure_id":14859,"section_number":"4.1-212.1","catch_line":"Delivery of wine and beer; kegs; regulations of 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This law was first created in 2007. The record of its establishment is cataloged in chapter 494<\/a> of that year\u2019s edition of \u201cActs of Assembly,\u201d the annual state publication listing all changes made to the Code of Virginia in that year.<\/p>","references":[{"id":79757,"section_number":"4.1-328","catch_line":"Prohibited trade practices; penalty","order_by":null,"url":"\/4.1-328\/"},{"id":82852,"section_number":"4.1-329","catch_line":"Illegal advertising materials; penalty","order_by":null,"url":"\/4.1-329\/"}],"refers_to":[{"id":82323,"section_number":"4.1-215","catch_line":"Limitation on manufacturers, bottlers, and wholesalers; exemptions","order_by":null,"url":"\/4.1-215\/"},{"id":68333,"section_number":"4.1-216","catch_line":"Further limitations on manufacturers, bottlers, importers, brokers or wholesalers; ownership interests prohibited; exceptions; prohibited trade practices","order_by":null,"url":"\/4.1-216\/"}],"permalink":{"id":218905,"object_type":"law","relational_id":83813,"identifier":"4.1-216.1","token":"4.1\/I\/2\/2\/4.1-216.1","url":"\/4.1-216.1\/","edition_id":1,"permalink":0,"preferred":1},"url":"\/4.1-216.1\/","token":"4.1\/I\/2\/2\/4.1-216.1","dublin_core":{"Title":"Point-of-sale advertising materials authorized under certain conditions; civil penalties","Type":"Text","Format":"text\/html","Identifier":"\u00a7 4.1-216.1","Relation":"Code of Virginia"},"html":"\n\t\t\t\t\t\t

A.<\/span> As used in this section:\n\t\t\t“Alcoholic beverage advertising material<\/span>” or “advertising material” means any item, other than an illuminated device, which contains one or more references to a brand of alcoholic beverage and which is used to promote the sale<\/span> of alcoholic beverages<\/span> within the interior of a licensed<\/span> retail establishment<\/span> and which otherwise complies with Board<\/span> regulations.\n\t\t\t“Authorized vendor<\/span>” or “vendor” means any person, other than a wholesale wine<\/span> or beer<\/span> licensee<\/span>, that a manufacturer<\/span> has authorized to engage in a business consisting in whole or in part of the sale<\/span> and distribution of any articles of tangible personal property bearing any of the manufacturer<\/span>’s alcoholic beverage trademarks.\n\t\t\t“Manufacturer<\/span>” means any brewery, winery, distillery, bottler, broker, importer and any person that a brewery, winery, or distiller has authorized to sell<\/span> or arrange for the sale<\/span> of its products to wholesale wine<\/span> and beer<\/span> licensees<\/span> in Virginia or, in the case of spirits<\/span>, to the Board<\/span>. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

B.<\/span> Notwithstanding the provisions of § 4.1-215<\/a> or 4.1-216<\/a> and Board<\/span> regulations adopted thereunder, a manufacturer<\/span> or its authorized vendor<\/span> and a wholesale wine<\/span> and beer<\/span> licensee<\/span> may lend, buy for, or give to a retail licensee<\/span> any alcoholic beverage advertising material<\/span> made of paper, cardboard, canvas, rubber, foam, or plastic, provided the advertising materials<\/span> have a wholesale value of $40 or less per item. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

C.<\/span> Alcoholic beverage advertising materials<\/span>, other than those authorized by subsection B to be given to a retailer, may be displayed by a retail licensee<\/span> in the interior of its licensed<\/span> establishment<\/span> provided: <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

1.<\/span> The wholesale value of the advertising material does not exceed $250 per item, and <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

2.<\/span> The advertising material is not obtained from a manufacturer<\/span>, its authorized vendor<\/span>, or any wholesale wine<\/span> or beer<\/span> licensee<\/span>.\n\t\t\t\tA retail licensee<\/span> shall retain for at least two years a record of its procurement of, including any payments for, such advertising materials along with an invoice or sales<\/span> ticket containing a description of the item so purchased or otherwise procured. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

D.<\/span> Except as otherwise provided in this subtitle, a retail licensee<\/span> shall not display in the interior of its licensed<\/span> establishment<\/span> any alcoholic beverage advertising materials<\/span>, other than those that may be lawfully obtained and displayed in accordance with this section or Board<\/span> regulation. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

E.<\/span> Nothing in this section shall be construed to prohibit any advertising materials permitted under Board<\/span> regulations in effect on January 1, 2007. <\/i><\/a><\/p><\/section>","plain_text":" CODE OF VIRGINIA\n\nPOINT-OF-SALE ADVERTISING MATERIALS AUTHORIZED UNDER CERTAIN CONDITIONS; CIVIL\nPENALTIES (\u00a7 4.1-216.1)\n\nA. As used in this section:\n\t\t\t“Alcoholic beverage advertising material” or “advertising\nmaterial” means any item, other than an illuminated device, which contains\none or more references to a brand of alcoholic beverage and which is used to\npromote the sale of alcoholic beverages within the interior of a licensed retail\nestablishment and which otherwise complies with Board regulations.\n\t\t\t“Authorized vendor” or “vendor” means any person,\nother than a wholesale wine or beer licensee, that a manufacturer has authorized\nto engage in a business consisting in whole or in part of the sale and\ndistribution of any articles of tangible personal property bearing any of the\nmanufacturer’s alcoholic beverage trademarks.\n\t\t\t“Manufacturer” means any brewery, winery, distillery, bottler,\nbroker, importer and any person that a brewery, winery, or distiller has\nauthorized to sell or arrange for the sale of its products to wholesale wine and\nbeer licensees in Virginia or, in the case of spirits, to the Board.\n\nB. Notwithstanding the provisions of § 4.1-215 or 4.1-216 and Board\nregulations adopted thereunder, a manufacturer or its authorized vendor and a\nwholesale wine and beer licensee may lend, buy for, or give to a retail licensee\nany alcoholic beverage advertising material made of paper, cardboard, canvas,\nrubber, foam, or plastic, provided the advertising materials have a wholesale\nvalue of $40 or less per item.\n\nC. Alcoholic beverage advertising materials, other than those authorized by\nsubsection B to be given to a retailer, may be displayed by a retail licensee in\nthe interior of its licensed establishment provided:\n\n 1. The wholesale value of the advertising material does not exceed $250 per\n item, and\n\n 2. The advertising material is not obtained from a manufacturer, its\n authorized vendor, or any wholesale wine or beer licensee.\n \t\t\t\tA retail licensee shall retain for at least two years a record of its\n procurement of, including any payments for, such advertising materials along\n with an invoice or sales ticket containing a description of the item so\n purchased or otherwise procured.\n\nD. Except as otherwise provided in this subtitle, a retail licensee shall not\ndisplay in the interior of its licensed establishment any alcoholic beverage\nadvertising materials, other than those that may be lawfully obtained and\ndisplayed in accordance with this section or Board regulation.\n\nE. Nothing in this section shall be construed to prohibit any advertising\nmaterials permitted under Board regulations in effect on January 1, 2007.\n\nHISTORY: 2007, c. 494.","edition":{"id":1,"name":"2025","slug":"2025","date_created":"2026-06-21 22:39:22","date_modified":"2026-06-21 22:39:22","current":1,"order_by":1,"last_import":null}}