{"formats":[{"name":"JSON","format":"json","url":"\/downloads\/2025\/code-json\/4.1-320.json"},{"name":"Plain Text","format":"text","url":"\/downloads\/2025\/code-text\/4.1-320.txt"},{"name":"XML","format":"xml","url":"\/downloads\/2025\/code-xml\/4.1-320.xml"},{"name":"HTML","format":"html","url":"\/downloads\/2025\/code-html\/4.1-320.html"}],"law_id":72735,"edition_id":1,"section_id":72735,"structure_id":14560,"section_number":"4.1-320","catch_line":"Illegal advertising; penalty; exception","history":"Code 1950, \u00a7 4-69; 1978, c. 630; 1979, c. 196; 1980, c. 407; 1993, c. 866; 1995, c. 222; 2009, c. 322; 2011, c. 728; 2012, cc. 760, 818.","full_text":"A\n\nExcept in accordance with this subtitle and Board regulations, no person shall advertise in or send any advertising matter into the Commonwealth about or concerning alcoholic beverages other than those which may legally be manufactured or sold without a license.B\n\nManufacturers, wholesalers, and retailers may engage in the display of outdoor alcoholic beverage advertising on lawfully erected signs provided such display is done in accordance with § 4.1-112.2 and Board regulations.C\n\nExcept as provided in subsection D, any person convicted of a violation of this section shall be guilty of a Class 1 misdemeanor.D\n\nFor violations of § 4.1-112.2 relating to distance and zoning restrictions on outdoor advertising, the Board shall give the advertiser written notice to take corrective action to either bring the advertisement into compliance with this subtitle and Board regulations or to remove such advertisement. If corrective action is not taken within 30 days, the advertiser shall be guilty of a Class 4 misdemeanor.E\n\nNeither this section nor any Board regulation shall prohibit (i) the awarding of watches of a wholesale value of less than $100 by a licensed distillery, winery or brewery, to participants in athletic contests; (ii) the exhibition or display of automobiles, boats, or aircraft regularly and normally used in racing or other competitive events and the sponsorship of an automobile, boat or aircraft racing team by a licensed distillery, winery or brewery and the display on the automobile, boat or aircraft and uniforms of the members of the racing team, the trademark or brand name of an alcoholic beverage manufactured by such distillery, winery or brewery; (iii) the sponsorship of a professional athletic event, including, but not limited to, golf, auto racing or tennis, by a licensed distillery, winery or brewery or the use of any trademark or brand name of any alcoholic beverage in connection with such sponsorship; (iv) the advertisement of beer by the display of such product’s name on any airship, which advertising is paid for by the manufacturer of such product; (v) the advertisement of beer or any alcoholic beverage by the display of such product’s name on any scale model, reproduction or replica of any motor vehicle, aircraft or watercraft offered for sale; (vi) the placement of billboard advertising within stadia, coliseums, or racetracks that are used primarily for professional or semiprofessional athletic or sporting events; or (vii) the sponsorship of an entertainment or cultural event.","order_by":null,"text":{"0":{"id":261990,"text":"Except in accordance with this subtitle and Board regulations, no person shall advertise in or send any advertising matter into the Commonwealth about or concerning alcoholic beverages other than those which may legally be manufactured or sold without a license.","type":"section","prefixes":["A"],"prefix":"A","entire_prefix":"A","prefix_anchor":"A","level":1,"next_prefix":"B"},"1":{"id":261991,"text":"Manufacturers, wholesalers, and retailers may engage in the display of outdoor alcoholic beverage advertising on lawfully erected signs provided such display is done in accordance with § 4.1-112.2 and Board regulations.","type":"section","prefixes":["B"],"prefix":"B","entire_prefix":"B","prefix_anchor":"B","level":1,"prior_prefix":"A","next_prefix":"C"},"2":{"id":261992,"text":"Except as provided in subsection D, any person convicted of a violation of this section shall be guilty of a Class 1 misdemeanor.","type":"section","prefixes":["C"],"prefix":"C","entire_prefix":"C","prefix_anchor":"C","level":1,"prior_prefix":"B","next_prefix":"D"},"3":{"id":261993,"text":"For violations of § 4.1-112.2 relating to distance and zoning restrictions on outdoor advertising, the Board shall give the advertiser written notice to take corrective action to either bring the advertisement into compliance with this subtitle and Board regulations or to remove such advertisement. If corrective action is not taken within 30 days, the advertiser shall be guilty of a Class 4 misdemeanor.","type":"section","prefixes":["D"],"prefix":"D","entire_prefix":"D","prefix_anchor":"D","level":1,"prior_prefix":"C","next_prefix":"E"},"4":{"id":261994,"text":"Neither this section nor any Board regulation shall prohibit (i) the awarding of watches of a wholesale value of less than $100 by a licensed distillery, winery or brewery, to participants in athletic contests; (ii) the exhibition or display of automobiles, boats, or aircraft regularly and normally used in racing or other competitive events and the sponsorship of an automobile, boat or aircraft racing team by a licensed distillery, winery or brewery and the display on the automobile, boat or aircraft and uniforms of the members of the racing team, the trademark or brand name of an alcoholic beverage manufactured by such distillery, winery or brewery; (iii) the sponsorship of a professional athletic event, including, but not limited to, golf, auto racing or tennis, by a licensed distillery, winery or brewery or the use of any trademark or brand name of any alcoholic beverage in connection with such sponsorship; (iv) the advertisement of beer by the display of such product’s name on any airship, which advertising is paid for by the manufacturer of such product; (v) the advertisement of beer or any alcoholic beverage by the display of such product’s name on any scale model, reproduction or replica of any motor vehicle, aircraft or watercraft offered for sale; (vi) the placement of billboard advertising within stadia, coliseums, or racetracks that are used primarily for professional or semiprofessional athletic or sporting events; or (vii) the sponsorship of an entertainment or cultural event.","type":"section","prefixes":["E"],"prefix":"E","entire_prefix":"E","prefix_anchor":"E","level":1,"prior_prefix":"D"}},"ancestry":[{"id":14560,"edition_id":1,"name":"Prohibited Practices Generally","identifier":"1","label":"article","depth":4,"order_by":1,"parent_id":14559,"metadata":{},"date_created":"2026-06-26 03:48:40","date_modified":"2026-06-26 03:48:40","permalink":{"id":219025,"object_type":"structure","relational_id":14560,"identifier":"1","token":"4.1\/I\/3\/1","url":"\/4.1\/I\/3\/1\/","edition_id":1,"permalink":0,"preferred":1}},{"id":14559,"edition_id":1,"name":"Prohibited Practices; Penalties; Procedural Matters","identifier":"3","label":"chapter","depth":3,"order_by":1,"parent_id":13130,"metadata":{},"date_created":"2026-06-26 03:48:40","date_modified":"2026-06-26 03:48:40","permalink":{"id":219023,"object_type":"structure","relational_id":14559,"identifier":"3","token":"4.1\/I\/3","url":"\/4.1\/I\/3\/","edition_id":1,"permalink":0,"preferred":1}},{"id":13130,"edition_id":1,"name":"Alcoholic Beverage Control Act","identifier":"I","label":"subtitle","depth":2,"order_by":1,"parent_id":13129,"metadata":{},"date_created":"2026-06-26 03:44:19","date_modified":"2026-06-26 03:44:19","permalink":{"id":218571,"object_type":"structure","relational_id":13130,"identifier":"I","token":"4.1\/I","url":"\/4.1\/I\/","edition_id":1,"permalink":0,"preferred":1}},{"id":13129,"edition_id":1,"name":"Alcoholic Beverage and Cannabis Control","identifier":"4.1","label":"title","depth":1,"order_by":1,"parent_id":null,"metadata":{},"date_created":"2026-06-26 03:44:19","date_modified":"2026-06-26 03:44:19","permalink":{"id":218569,"object_type":"structure","relational_id":13129,"identifier":"4.1","token":"4.1","url":"\/4.1\/","edition_id":1,"permalink":0,"preferred":1}}],"structure_contents":[{"id":61827,"structure_id":14560,"section_number":"4.1-300","catch_line":"Illegal manufacture and bottling; penalty","url":"\/4.1-300\/","token":"4.1\/I\/3\/1\/4.1-300","metadata":false},{"id":65213,"structure_id":14560,"section_number":"4.1-301","catch_line":"Conspiracy to violate \u00a7 4.1-300; penalty","url":"\/4.1-301\/","token":"4.1\/I\/3\/1\/4.1-301","metadata":false},{"id":58548,"structure_id":14560,"section_number":"4.1-302","catch_line":"Illegal sale of alcoholic beverages in general; penalty","url":"\/4.1-302\/","token":"4.1\/I\/3\/1\/4.1-302","metadata":false},{"id":80298,"structure_id":14560,"section_number":"4.1-302.1","catch_line":"Use of alcohol vaporizing devices prohibited; penalty","url":"\/4.1-302.1\/","token":"4.1\/I\/3\/1\/4.1-302.1","metadata":false},{"id":75614,"structure_id":14560,"section_number":"4.1-302.2","catch_line":"Sale, purchase, use of powdered or crystalline alcohol prohibited; penalty","url":"\/4.1-302.2\/","token":"4.1\/I\/3\/1\/4.1-302.2","metadata":false},{"id":81992,"structure_id":14560,"section_number":"4.1-303","catch_line":"Purchase of alcoholic beverages from person not authorized to sell; penalty","url":"\/4.1-303\/","token":"4.1\/I\/3\/1\/4.1-303","metadata":false},{"id":84231,"structure_id":14560,"section_number":"4.1-304","catch_line":"Persons to whom alcoholic beverages may not be sold; proof of legal age; penalty","url":"\/4.1-304\/","token":"4.1\/I\/3\/1\/4.1-304","metadata":false},{"id":85034,"structure_id":14560,"section_number":"4.1-305","catch_line":"Purchasing or possessing alcoholic beverages unlawful in certain cases; venue; exceptions; penalty; forfeiture; deferred proceedings; treatment and education programs and services","url":"\/4.1-305\/","token":"4.1\/I\/3\/1\/4.1-305","metadata":false},{"id":60183,"structure_id":14560,"section_number":"4.1-306","catch_line":"Purchasing alcoholic beverages for one to whom they may not be sold; penalty; forfeiture","url":"\/4.1-306\/","token":"4.1\/I\/3\/1\/4.1-306","metadata":false},{"id":73743,"structure_id":14560,"section_number":"4.1-307","catch_line":"Persons by whom alcoholic beverages may not be sold or served for on-premises consumption; penalty","url":"\/4.1-307\/","token":"4.1\/I\/3\/1\/4.1-307","metadata":false},{"id":80597,"structure_id":14560,"section_number":"4.1-308","catch_line":"Drinking alcoholic beverages, or offering to another, in public place; penalty; exceptions","url":"\/4.1-308\/","token":"4.1\/I\/3\/1\/4.1-308","metadata":false},{"id":76473,"structure_id":14560,"section_number":"4.1-309","catch_line":"Drinking or possessing alcoholic beverages in or on public school grounds; penalty","url":"\/4.1-309\/","token":"4.1\/I\/3\/1\/4.1-309","metadata":false},{"id":76195,"structure_id":14560,"section_number":"4.1-309.1","catch_line":"Possessing or consuming alcoholic beverage while operating a school bus; penalty","url":"\/4.1-309.1\/","token":"4.1\/I\/3\/1\/4.1-309.1","metadata":false},{"id":75726,"structure_id":14560,"section_number":"4.1-310","catch_line":"Repealed","url":"\/4.1-310\/","token":"4.1\/I\/3\/1\/4.1-310","metadata":false},{"id":58125,"structure_id":14560,"section_number":"4.1-310.1","catch_line":"Delivery of wine or beer to retail licensee","url":"\/4.1-310.1\/","token":"4.1\/I\/3\/1\/4.1-310.1","metadata":false},{"id":56029,"structure_id":14560,"section_number":"4.1-311","catch_line":"Limitations on transporting lawfully purchased alcoholic beverages; penalty","url":"\/4.1-311\/","token":"4.1\/I\/3\/1\/4.1-311","metadata":false},{"id":58750,"structure_id":14560,"section_number":"4.1-312","catch_line":"Limitation on carrying alcoholic beverages in motor vehicle transporting passengers for hire; penalty","url":"\/4.1-312\/","token":"4.1\/I\/3\/1\/4.1-312","metadata":false},{"id":78527,"structure_id":14560,"section_number":"4.1-313","catch_line":"Possessing, transporting, etc., alcoholic beverages illegally acquired; penalty","url":"\/4.1-313\/","token":"4.1\/I\/3\/1\/4.1-313","metadata":false},{"id":57876,"structure_id":14560,"section_number":"4.1-314","catch_line":"Keeping, possessing, or storing still or distilling apparatus without a permit; penalty","url":"\/4.1-314\/","token":"4.1\/I\/3\/1\/4.1-314","metadata":false},{"id":79137,"structure_id":14560,"section_number":"4.1-315","catch_line":"Possession without license to sell alcoholic beverages upon premises of restaurant; exceptions; penalty","url":"\/4.1-315\/","token":"4.1\/I\/3\/1\/4.1-315","metadata":false},{"id":57688,"structure_id":14560,"section_number":"4.1-316","catch_line":"Keeping or drinking alcoholic beverages upon premises of club; penalty","url":"\/4.1-316\/","token":"4.1\/I\/3\/1\/4.1-316","metadata":false},{"id":63706,"structure_id":14560,"section_number":"4.1-317","catch_line":"Maintaining common nuisances; penalties","url":"\/4.1-317\/","token":"4.1\/I\/3\/1\/4.1-317","metadata":false},{"id":58781,"structure_id":14560,"section_number":"4.1-318","catch_line":"Violations by armed person; penalty","url":"\/4.1-318\/","token":"4.1\/I\/3\/1\/4.1-318","metadata":false},{"id":80468,"structure_id":14560,"section_number":"4.1-319","catch_line":"Disobeying subpoena; hindering conduct of hearing; penalty","url":"\/4.1-319\/","token":"4.1\/I\/3\/1\/4.1-319","metadata":false},{"id":72735,"structure_id":14560,"section_number":"4.1-320","catch_line":"Illegal advertising; penalty; exception","url":"\/4.1-320\/","token":"4.1\/I\/3\/1\/4.1-320","metadata":false},{"id":73507,"structure_id":14560,"section_number":"4.1-321","catch_line":"Delivery of alcoholic beverages to prisoners in jail prohibited; penalty","url":"\/4.1-321\/","token":"4.1\/I\/3\/1\/4.1-321","metadata":false},{"id":62385,"structure_id":14560,"section_number":"4.1-322","catch_line":"Possession or consumption of alcoholic beverages by interdicted persons; penalty","url":"\/4.1-322\/","token":"4.1\/I\/3\/1\/4.1-322","metadata":false},{"id":57316,"structure_id":14560,"section_number":"4.1-323","catch_line":"Attempts; aiding or abetting; penalty","url":"\/4.1-323\/","token":"4.1\/I\/3\/1\/4.1-323","metadata":false}],"previous_section":{"id":80468,"structure_id":14560,"section_number":"4.1-319","catch_line":"Disobeying subpoena; hindering conduct of hearing; penalty","url":"\/4.1-319\/","token":"4.1\/I\/3\/1\/4.1-319","metadata":false},"next_section":{"id":73507,"structure_id":14560,"section_number":"4.1-321","catch_line":"Delivery of alcoholic beverages to prisoners in jail prohibited; penalty","url":"\/4.1-321\/","token":"4.1\/I\/3\/1\/4.1-321","metadata":false},"metadata":false,"official_url":"https:\/\/law.lis.virginia.gov\/vacode\/4.1-320\/","history_text":"

The record of this law\u2019s original creation isn\u2019t available online. It has been modified 8 times. Those modifications are cataloged by \u201cThe Acts of Assembly,\u201d a state publication, by year and chapter. Those modifications that can be read on the General Assembly\u2019s website will be linked accordingly. Those modifications are as follows: in 1978, chapter 630; in 1979, chapter 196; in 1980, chapter 407; in 1993, chapter 866; in 1995, chapter 222<\/a>; in 2009, chapter 322<\/a>; in 2011, chapter 728<\/a>; in 2012, chapters 760<\/a> and 818<\/a>.<\/p>","references":false,"refers_to":[{"id":73363,"section_number":"4.1-112.2","catch_line":"Outdoor advertising; limitations; variances; compliance with Title 33.2","order_by":null,"url":"\/4.1-112.2\/"}],"permalink":{"id":219123,"object_type":"law","relational_id":72735,"identifier":"4.1-320","token":"4.1\/I\/3\/1\/4.1-320","url":"\/4.1-320\/","edition_id":1,"permalink":0,"preferred":1},"url":"\/4.1-320\/","token":"4.1\/I\/3\/1\/4.1-320","dublin_core":{"Title":"Illegal advertising; penalty; exception","Type":"Text","Format":"text\/html","Identifier":"\u00a7 4.1-320","Relation":"Code of Virginia"},"html":"\n\t\t\t\t\t\t

A.<\/span> Except in accordance with this subtitle and Board<\/span> regulations, no person shall advertise in or send any advertising matter into the Commonwealth about or concerning alcoholic beverages<\/span> other than those which may legally be manufactured or sold without a license. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

B.<\/span> Manufacturers, wholesalers, and retailers may engage in the display of outdoor alcoholic beverage advertising on lawfully erected signs provided such display is done in accordance with § 4.1-112.2<\/a> and Board<\/span> regulations. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

C.<\/span> Except as provided in subsection D, any person convicted of a violation of this section shall be guilty of a Class 1 misdemeanor<\/span>. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

D.<\/span> For violations of § 4.1-112.2<\/a> relating to distance and zoning restrictions on outdoor advertising, the Board<\/span> shall give the advertiser written notice to take corrective action to either bring the advertisement into compliance with this subtitle and Board<\/span> regulations or to remove such advertisement. If corrective action is not taken within 30 days, the advertiser shall be guilty of a Class 4 misdemeanor<\/span>. <\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t

E.<\/span> Neither this section nor any Board<\/span> regulation shall prohibit (i) the awarding of watches of a wholesale value of less than $100 by a licensed<\/span> distillery, winery or brewery, to participants in athletic contests; (ii) the exhibition or display of automobiles, boats, or aircraft regularly and normally used in racing or other competitive events and the sponsorship of an automobile, boat or aircraft racing team by a licensed<\/span> distillery, winery or brewery and the display on the automobile, boat or aircraft and uniforms of the members of the racing team, the trademark or brand name of an alcoholic beverage manufactured by such distillery, winery or brewery; (iii) the sponsorship of a professional athletic event, including, but not limited to, golf, auto racing or tennis, by a licensed<\/span> distillery, winery or brewery or the use of any trademark or brand name of any alcoholic beverage in connection with such sponsorship; (iv) the advertisement of beer<\/span> by the display of such product’s name on any airship, which advertising is paid for by the manufacturer of such product; (v) the advertisement of beer<\/span> or any alcoholic beverage by the display of such product’s name on any scale model, reproduction or replica of any motor vehicle, aircraft or watercraft offered for sale<\/span>; (vi) the placement of billboard advertising within stadia, coliseums, or racetracks that are used primarily for professional or semiprofessional athletic or sporting events; or (vii) the sponsorship of an entertainment or cultural event. <\/i><\/a><\/p><\/section>","plain_text":" CODE OF VIRGINIA\n\nILLEGAL ADVERTISING; PENALTY; EXCEPTION (\u00a7 4.1-320)\n\nA. Except in accordance with this subtitle and Board regulations, no person\nshall advertise in or send any advertising matter into the Commonwealth about or\nconcerning alcoholic beverages other than those which may legally be\nmanufactured or sold without a license.\n\nB. Manufacturers, wholesalers, and retailers may engage in the display of\noutdoor alcoholic beverage advertising on lawfully erected signs provided such\ndisplay is done in accordance with § 4.1-112.2 and Board regulations.\n\nC. Except as provided in subsection D, any person convicted of a violation of\nthis section shall be guilty of a Class 1 misdemeanor.\n\nD. For violations of § 4.1-112.2 relating to distance and zoning\nrestrictions on outdoor advertising, the Board shall give the advertiser written\nnotice to take corrective action to either bring the advertisement into\ncompliance with this subtitle and Board regulations or to remove such\nadvertisement. If corrective action is not taken within 30 days, the advertiser\nshall be guilty of a Class 4 misdemeanor.\n\nE. Neither this section nor any Board regulation shall prohibit (i) the awarding\nof watches of a wholesale value of less than $100 by a licensed distillery,\nwinery or brewery, to participants in athletic contests; (ii) the exhibition or\ndisplay of automobiles, boats, or aircraft regularly and normally used in racing\nor other competitive events and the sponsorship of an automobile, boat or\naircraft racing team by a licensed distillery, winery or brewery and the display\non the automobile, boat or aircraft and uniforms of the members of the racing\nteam, the trademark or brand name of an alcoholic beverage manufactured by such\ndistillery, winery or brewery; (iii) the sponsorship of a professional athletic\nevent, including, but not limited to, golf, auto racing or tennis, by a licensed\ndistillery, winery or brewery or the use of any trademark or brand name of any\nalcoholic beverage in connection with such sponsorship; (iv) the advertisement\nof beer by the display of such product’s name on any airship, which\nadvertising is paid for by the manufacturer of such product; (v) the\nadvertisement of beer or any alcoholic beverage by the display of such\nproduct’s name on any scale model, reproduction or replica of any motor\nvehicle, aircraft or watercraft offered for sale; (vi) the placement of\nbillboard advertising within stadia, coliseums, or racetracks that are used\nprimarily for professional or semiprofessional athletic or sporting events; or\n(vii) the sponsorship of an entertainment or cultural event.\n\nHISTORY: Code 1950, \u00a7 4-69; 1978, c. 630; 1979, c. 196; 1980, c. 407; 1993, c.\n866; 1995, c. 222; 2009, c. 322; 2011, c. 728; 2012, cc. 760, 818.","edition":{"id":1,"name":"2025","slug":"2025","date_created":"2026-06-21 22:39:22","date_modified":"2026-06-21 22:39:22","current":1,"order_by":1,"last_import":null}}