{"formats":[{"name":"JSON","format":"json","url":"\/downloads\/2025\/code-json\/59.1-207.40.json"},{"name":"Plain Text","format":"text","url":"\/downloads\/2025\/code-text\/59.1-207.40.txt"},{"name":"XML","format":"xml","url":"\/downloads\/2025\/code-xml\/59.1-207.40.xml"},{"name":"HTML","format":"html","url":"\/downloads\/2025\/code-html\/59.1-207.40.html"}],"law_id":74265,"edition_id":1,"section_id":74265,"structure_id":15957,"section_number":"59.1-207.40","catch_line":"Definitions","history":"1992, c. 768.","full_text":"In addition to the definitions listed in \u00a7 59.1-198, as used in this chapter, the following terms shall have the following meanings:\n\t\t“Former price” or “comparison price” means the direct or indirect comparison in any advertisement whether or not expressed wholly or in part in dollars, cents, fractions, or percentages, and whether or not such price is actually stated in the advertisement.\n\t\t“Substantial sales” means a substantial aggregate volume of sales of identical or comparable goods or services at or above the advertised comparison price in the supplier’s trade area.","order_by":null,"text":{"0":{"id":266999,"text":"In addition to the definitions listed in \u00a7 59.1-198, as used in this chapter, the following terms shall have the following meanings:\n\t\t“Former price” or “comparison price” means the direct or indirect comparison in any advertisement whether or not expressed wholly or in part in dollars, cents, fractions, or percentages, and whether or not such price is actually stated in the advertisement.\n\t\t“Substantial sales” means a substantial aggregate volume of sales of identical or comparable goods or services at or above the advertised comparison price in the supplier’s trade area.","type":"section","prefixes":[""],"prefix":"","entire_prefix":"","prefix_anchor":"","level":1}},"ancestry":[{"id":15957,"edition_id":1,"name":"Comparison Price Advertising Act","identifier":"17.7","label":"chapter","depth":2,"order_by":1,"parent_id":12809,"metadata":{},"date_created":"2026-06-26 04:02:39","date_modified":"2026-06-26 04:02:39","permalink":{"id":260013,"object_type":"structure","relational_id":15957,"identifier":"17.7","token":"59.1\/17.7","url":"\/59.1\/17.7\/","edition_id":1,"permalink":0,"preferred":1}},{"id":12809,"edition_id":1,"name":"Trade and Commerce","identifier":"59.1","label":"title","depth":1,"order_by":1,"parent_id":null,"metadata":{},"date_created":"2026-06-26 03:43:54","date_modified":"2026-06-26 03:43:54","permalink":{"id":259521,"object_type":"structure","relational_id":12809,"identifier":"59.1","token":"59.1","url":"\/59.1\/","edition_id":1,"permalink":0,"preferred":1}}],"structure_contents":[{"id":74265,"structure_id":15957,"section_number":"59.1-207.40","catch_line":"Definitions","url":"\/59.1-207.40\/","token":"59.1\/17.7\/59.1-207.40","metadata":false},{"id":75571,"structure_id":15957,"section_number":"59.1-207.41","catch_line":"Advertising former price of goods or services","url":"\/59.1-207.41\/","token":"59.1\/17.7\/59.1-207.41","metadata":false},{"id":70107,"structure_id":15957,"section_number":"59.1-207.42","catch_line":"Advertising comparison price of goods or services","url":"\/59.1-207.42\/","token":"59.1\/17.7\/59.1-207.42","metadata":false},{"id":80586,"structure_id":15957,"section_number":"59.1-207.43","catch_line":"Use of certain terms in advertising former or comparison prices","url":"\/59.1-207.43\/","token":"59.1\/17.7\/59.1-207.43","metadata":false},{"id":62124,"structure_id":15957,"section_number":"59.1-207.44","catch_line":"Enforcement; penalties","url":"\/59.1-207.44\/","token":"59.1\/17.7\/59.1-207.44","metadata":false}],"next_section":{"id":75571,"structure_id":15957,"section_number":"59.1-207.41","catch_line":"Advertising former price of goods or services","url":"\/59.1-207.41\/","token":"59.1\/17.7\/59.1-207.41","metadata":false},"metadata":false,"official_url":"https:\/\/law.lis.virginia.gov\/vacode\/59.1-207.40\/","history_text":"

This law was first created in 1992. The record of its establishment is cataloged in chapter 768 of that year\u2019s edition of \u201cActs of Assembly,\u201d the annual state publication listing all changes made to the Code of Virginia in that year. Unfortunately, the 1992 \u201cActs\u201d aren\u2019t available online.<\/p>","references":[{"id":82977,"section_number":"59.1-200","catch_line":"Prohibited practices","order_by":null,"url":"\/59.1-200\/"}],"refers_to":[{"id":70121,"section_number":"59.1-198","catch_line":"Definitions","order_by":null,"url":"\/59.1-198\/"}],"permalink":{"id":260015,"object_type":"law","relational_id":74265,"identifier":"59.1-207.40","token":"59.1\/17.7\/59.1-207.40","url":"\/59.1-207.40\/","edition_id":1,"permalink":0,"preferred":1},"url":"\/59.1-207.40\/","token":"59.1\/17.7\/59.1-207.40","dublin_core":{"Title":"Definitions","Type":"Text","Format":"text\/html","Identifier":"\u00a7 59.1-207.40","Relation":"Code of Virginia"},"html":"\n\t\t\t\t\t\t

In addition to the definitions listed in \u00a7 59.1-198<\/a>, as used in this chapter, the following terms shall have the following meanings:\n\t\t“Former price<\/span>” or “comparison price<\/span>” means the direct or indirect comparison in any advertisement whether or not expressed wholly or in part in dollars, cents, fractions, or percentages, and whether or not such price is actually stated in the advertisement.\n\t\t“Substantial sales<\/span>” means a substantial aggregate volume of sales of identical or comparable goods or services at or above the advertised comparison price<\/span> in the supplier’s trade area.<\/p><\/section>","plain_text":" CODE OF VIRGINIA\n\nDEFINITIONS (\u00a7 59.1-207.40)\n\nIn addition to the definitions listed in \u00a7 59.1-198, as used in this chapter,\nthe following terms shall have the following meanings:\n\t\t“Former price” or “comparison price” means the direct\nor indirect comparison in any advertisement whether or not expressed wholly or\nin part in dollars, cents, fractions, or percentages, and whether or not such\nprice is actually stated in the advertisement.\n\t\t“Substantial sales” means a substantial aggregate volume of sales\nof identical or comparable goods or services at or above the advertised\ncomparison price in the supplier’s trade area.\n\nHISTORY: 1992, c. 768.","edition":{"id":1,"name":"2025","slug":"2025","date_created":"2026-06-21 22:39:22","date_modified":"2026-06-21 22:39:22","current":1,"order_by":1,"last_import":null}}