{"formats":[{"name":"JSON","format":"json","url":"\/downloads\/2025\/code-json\/59.1-207.44.json"},{"name":"Plain Text","format":"text","url":"\/downloads\/2025\/code-text\/59.1-207.44.txt"},{"name":"XML","format":"xml","url":"\/downloads\/2025\/code-xml\/59.1-207.44.xml"},{"name":"HTML","format":"html","url":"\/downloads\/2025\/code-html\/59.1-207.44.html"}],"law_id":62124,"edition_id":1,"section_id":62124,"structure_id":15957,"section_number":"59.1-207.44","catch_line":"Enforcement; penalties","history":"1992, c. 768; 2012, cc. 803, 835.","full_text":"Any violation of this chapter shall constitute a prohibited practice under the provisions of \u00a7 59.1-200 and shall be subject to the enforcement provisions of Chapter 17 (\u00a7 59.1-196 et seq.). It shall be the responsibility of any supplier who uses a comparison price to be able to substantiate the basis for any price comparisons made by the supplier. Upon the request of the Attorney General, any attorney for the Commonwealth, or the attorney of any county, city, or town, a supplier shall provide documentation to substantiate the basis for any comparison price utilized by the supplier in any advertisement governed by this chapter. No provision of this chapter shall be construed to apply to any supplier whose advertising practices are governed by \u00a7 46.2-1581.","order_by":null,"text":{"0":{"id":226651,"text":"Any violation of this chapter shall constitute a prohibited practice under the provisions of \u00a7 59.1-200 and shall be subject to the enforcement provisions of Chapter 17 (\u00a7 59.1-196 et seq.). It shall be the responsibility of any supplier who uses a comparison price to be able to substantiate the basis for any price comparisons made by the supplier. Upon the request of the Attorney General, any attorney for the Commonwealth, or the attorney of any county, city, or town, a supplier shall provide documentation to substantiate the basis for any comparison price utilized by the supplier in any advertisement governed by this chapter. No provision of this chapter shall be construed to apply to any supplier whose advertising practices are governed by \u00a7 46.2-1581.","type":"section","prefixes":[""],"prefix":"","entire_prefix":"","prefix_anchor":"","level":1}},"ancestry":[{"id":15957,"edition_id":1,"name":"Comparison Price Advertising Act","identifier":"17.7","label":"chapter","depth":2,"order_by":1,"parent_id":12809,"metadata":{},"date_created":"2026-06-26 04:02:39","date_modified":"2026-06-26 04:02:39","permalink":{"id":260013,"object_type":"structure","relational_id":15957,"identifier":"17.7","token":"59.1\/17.7","url":"\/59.1\/17.7\/","edition_id":1,"permalink":0,"preferred":1}},{"id":12809,"edition_id":1,"name":"Trade and Commerce","identifier":"59.1","label":"title","depth":1,"order_by":1,"parent_id":null,"metadata":{},"date_created":"2026-06-26 03:43:54","date_modified":"2026-06-26 03:43:54","permalink":{"id":259521,"object_type":"structure","relational_id":12809,"identifier":"59.1","token":"59.1","url":"\/59.1\/","edition_id":1,"permalink":0,"preferred":1}}],"structure_contents":[{"id":74265,"structure_id":15957,"section_number":"59.1-207.40","catch_line":"Definitions","url":"\/59.1-207.40\/","token":"59.1\/17.7\/59.1-207.40","metadata":false},{"id":75571,"structure_id":15957,"section_number":"59.1-207.41","catch_line":"Advertising former price of goods or services","url":"\/59.1-207.41\/","token":"59.1\/17.7\/59.1-207.41","metadata":false},{"id":70107,"structure_id":15957,"section_number":"59.1-207.42","catch_line":"Advertising comparison price of goods or services","url":"\/59.1-207.42\/","token":"59.1\/17.7\/59.1-207.42","metadata":false},{"id":80586,"structure_id":15957,"section_number":"59.1-207.43","catch_line":"Use of certain terms in advertising former or comparison prices","url":"\/59.1-207.43\/","token":"59.1\/17.7\/59.1-207.43","metadata":false},{"id":62124,"structure_id":15957,"section_number":"59.1-207.44","catch_line":"Enforcement; penalties","url":"\/59.1-207.44\/","token":"59.1\/17.7\/59.1-207.44","metadata":false}],"previous_section":{"id":80586,"structure_id":15957,"section_number":"59.1-207.43","catch_line":"Use of certain terms in advertising former or comparison prices","url":"\/59.1-207.43\/","token":"59.1\/17.7\/59.1-207.43","metadata":false},"metadata":false,"official_url":"https:\/\/law.lis.virginia.gov\/vacode\/59.1-207.44\/","history_text":"

This law was first created in 1992. The record of its establishment is cataloged in chapter 768 of that year\u2019s edition of \u201cActs of Assembly,\u201d the annual state publication listing all changes made to the Code of Virginia in that year. Unfortunately, the 1992 \u201cActs\u201d aren\u2019t available online. It has been modified 1 time. Those modifications are cataloged by \u201cThe Acts of Assembly,\u201d a state publication, by year and chapter. Those modifications that can be read on the General Assembly\u2019s website will be linked accordingly. That modification is as follows: in 2012, chapters 803<\/a> and 835<\/a>.<\/p>","references":false,"refers_to":[{"id":82756,"section_number":"46.2-1581","catch_line":"Regulated advertising practices","order_by":null,"url":"\/46.2-1581\/"},{"id":56198,"section_number":"59.1-196","catch_line":"Title","order_by":null,"url":"\/59.1-196\/"},{"id":82977,"section_number":"59.1-200","catch_line":"Prohibited practices","order_by":null,"url":"\/59.1-200\/"}],"permalink":{"id":260031,"object_type":"law","relational_id":62124,"identifier":"59.1-207.44","token":"59.1\/17.7\/59.1-207.44","url":"\/59.1-207.44\/","edition_id":1,"permalink":0,"preferred":1},"url":"\/59.1-207.44\/","token":"59.1\/17.7\/59.1-207.44","dublin_core":{"Title":"Enforcement; penalties","Type":"Text","Format":"text\/html","Identifier":"\u00a7 59.1-207.44","Relation":"Code of Virginia"},"html":"\n\t\t\t\t\t\t

Any violation of this chapter shall constitute a prohibited practice under the provisions of \u00a7 59.1-200<\/a> and shall be subject to the enforcement provisions of Chapter 17 (\u00a7 59.1-196<\/a> et seq.). It shall be the responsibility of any supplier who uses a comparison price<\/span> to be able to substantiate the basis for any price comparisons made by the supplier. Upon the request of the Attorney General<\/span>, any attorney for the Commonwealth, or the attorney of any county, city, or town, a supplier shall provide documentation to substantiate the basis for any comparison price<\/span> utilized by the supplier in any advertisement governed by this chapter. No provision of this chapter shall be construed to apply to any supplier whose advertising practices are governed by \u00a7 46.2-1581<\/a>.<\/p><\/section>","plain_text":" CODE OF VIRGINIA\n\nENFORCEMENT; PENALTIES (\u00a7 59.1-207.44)\n\nAny violation of this chapter shall constitute a prohibited practice under the\nprovisions of \u00a7 59.1-200 and shall be subject to the enforcement provisions of\nChapter 17 (\u00a7 59.1-196 et seq.). It shall be the responsibility of any supplier\nwho uses a comparison price to be able to substantiate the basis for any price\ncomparisons made by the supplier. Upon the request of the Attorney General, any\nattorney for the Commonwealth, or the attorney of any county, city, or town, a\nsupplier shall provide documentation to substantiate the basis for any\ncomparison price utilized by the supplier in any advertisement governed by this\nchapter. No provision of this chapter shall be construed to apply to any\nsupplier whose advertising practices are governed by \u00a7 46.2-1581.\n\nHISTORY: 1992, c. 768; 2012, cc. 803, 835.","edition":{"id":1,"name":"2025","slug":"2025","date_created":"2026-06-21 22:39:22","date_modified":"2026-06-21 22:39:22","current":1,"order_by":1,"last_import":null}}