{"formats":[{"name":"JSON","format":"json","url":"\/downloads\/2025\/code-json\/6.2-1819.json"},{"name":"Plain Text","format":"text","url":"\/downloads\/2025\/code-text\/6.2-1819.txt"},{"name":"XML","format":"xml","url":"\/downloads\/2025\/code-xml\/6.2-1819.xml"},{"name":"HTML","format":"html","url":"\/downloads\/2025\/code-html\/6.2-1819.html"}],"law_id":73791,"edition_id":1,"section_id":73791,"structure_id":13907,"section_number":"6.2-1819","catch_line":"Advertising","history":"2002, c. 897, \u00a7 6.1-462; 2010, c. 794; 2020, cc. 1215, 1258.","full_text":"A\n\nNo person licensed or required to be licensed under this chapter shall use or cause to be published any advertisement that (i) contains any false, misleading or deceptive statement or representation; or (ii) identifies the person by any name other than the name set forth on the license issued by the Commission.B\n\nAny advertising materials used to promote short-term loans that includes the amount of any payment, expressed either as a percentage or dollar amount, or the amount of any finance charge, shall also include a statement of the interest, fees and charges, expressed as an annual percentage rate, payable using examples of a $300 loan repaid in three months, a $500 loan repaid in five months, and a $1,000 loan repaid in 10 months.C\n\nIn any print media advertisement, including any website, used to promote short-term loans, the disclosure statements described in subsection B shall be conspicuous. &#8220;Conspicuous&#8221; shall have the meaning set forth in subdivision (a) (14) of &#xA7; 59.1-501.2. If a single advertisement consists of multiple pages, folds, or faces, the disclosure requirement applies only to one page, fold, or face. In a television advertisement used to promote short-term loans, the visual disclosure legend shall include 20 scan lines in size. In a radio advertisement or advertisement communicated by telephone used to promote short-term loans, the disclosure statement shall last at least two seconds and the statement shall be spoken so that its contents may be easily understood.","order_by":null,"text":{"0":{"id":265339,"text":"No person licensed or required to be licensed under this chapter shall use or cause to be published any advertisement that (i) contains any false, misleading or deceptive statement or representation; or (ii) identifies the person by any name other than the name set forth on the license issued by the Commission.","type":"section","prefixes":["A"],"prefix":"A","entire_prefix":"A","prefix_anchor":"A","level":1,"next_prefix":"B"},"1":{"id":265340,"text":"Any advertising materials used to promote short-term loans that includes the amount of any payment, expressed either as a percentage or dollar amount, or the amount of any finance charge, shall also include a statement of the interest, fees and charges, expressed as an annual percentage rate, payable using examples of a $300 loan repaid in three months, a $500 loan repaid in five months, and a $1,000 loan repaid in 10 months.","type":"section","prefixes":["B"],"prefix":"B","entire_prefix":"B","prefix_anchor":"B","level":1,"prior_prefix":"A","next_prefix":"C"},"2":{"id":265341,"text":"In any print media advertisement, including any website, used to promote short-term loans, the disclosure statements described in subsection B shall be conspicuous. &#8220;Conspicuous&#8221; shall have the meaning set forth in subdivision (a) (14) of &#xA7; 59.1-501.2. If a single advertisement consists of multiple pages, folds, or faces, the disclosure requirement applies only to one page, fold, or face. In a television advertisement used to promote short-term loans, the visual disclosure legend shall include 20 scan lines in size. In a radio advertisement or advertisement communicated by telephone used to promote short-term loans, the disclosure statement shall last at least two seconds and the statement shall be spoken so that its contents may be easily understood.","type":"section","prefixes":["C"],"prefix":"C","entire_prefix":"C","prefix_anchor":"C","level":1,"prior_prefix":"B"}},"ancestry":[{"id":13907,"edition_id":1,"name":"Short-term Loans","identifier":"18","label":"chapter","depth":3,"order_by":1,"parent_id":13060,"metadata":{},"date_created":"2026-06-26 03:46:16","date_modified":"2026-06-26 03:46:16","permalink":{"id":266235,"object_type":"structure","relational_id":13907,"identifier":"18","token":"6.2\/III\/18","url":"\/6.2\/III\/18\/","edition_id":1,"permalink":0,"preferred":1}},{"id":13060,"edition_id":1,"name":"Other Regulated Providers of Financial Services","identifier":"III","label":"subtitle","depth":2,"order_by":1,"parent_id":12852,"metadata":{},"date_created":"2026-06-26 03:44:12","date_modified":"2026-06-26 03:44:12","permalink":{"id":265721,"object_type":"structure","relational_id":13060,"identifier":"III","token":"6.2\/III","url":"\/6.2\/III\/","edition_id":1,"permalink":0,"preferred":1}},{"id":12852,"edition_id":1,"name":"Financial Institutions and Services","identifier":"6.2","label":"title","depth":1,"order_by":1,"parent_id":null,"metadata":{},"date_created":"2026-06-26 03:43:56","date_modified":"2026-06-26 03:43:56","permalink":{"id":263249,"object_type":"structure","relational_id":12852,"identifier":"6.2","token":"6.2","url":"\/6.2\/","edition_id":1,"permalink":0,"preferred":1}}],"structure_contents":[{"id":66519,"structure_id":13907,"section_number":"6.2-1800","catch_line":"Definitions","url":"\/6.2-1800\/","token":"6.2\/III\/18\/6.2-1800","metadata":false},{"id":85131,"structure_id":13907,"section_number":"6.2-1801","catch_line":"License requirement","url":"\/6.2-1801\/","token":"6.2\/III\/18\/6.2-1801","metadata":false},{"id":60344,"structure_id":13907,"section_number":"6.2-1802","catch_line":"Applicability","url":"\/6.2-1802\/","token":"6.2\/III\/18\/6.2-1802","metadata":false},{"id":64905,"structure_id":13907,"section_number":"6.2-1803","catch_line":"Application for license; form; content; fee","url":"\/6.2-1803\/","token":"6.2\/III\/18\/6.2-1803","metadata":false},{"id":61878,"structure_id":13907,"section_number":"6.2-1804","catch_line":"Bond required","url":"\/6.2-1804\/","token":"6.2\/III\/18\/6.2-1804","metadata":false},{"id":59426,"structure_id":13907,"section_number":"6.2-1805","catch_line":"Investigation of applications","url":"\/6.2-1805\/","token":"6.2\/III\/18\/6.2-1805","metadata":false},{"id":85026,"structure_id":13907,"section_number":"6.2-1806","catch_line":"Qualifications","url":"\/6.2-1806\/","token":"6.2\/III\/18\/6.2-1806","metadata":false},{"id":75512,"structure_id":13907,"section_number":"6.2-1807","catch_line":"Licenses; places of offices; changes","url":"\/6.2-1807\/","token":"6.2\/III\/18\/6.2-1807","metadata":false},{"id":66531,"structure_id":13907,"section_number":"6.2-1808","catch_line":"Acquisition of control; application","url":"\/6.2-1808\/","token":"6.2\/III\/18\/6.2-1808","metadata":false},{"id":73239,"structure_id":13907,"section_number":"6.2-1809","catch_line":"Retention of books, accounts, and records","url":"\/6.2-1809\/","token":"6.2\/III\/18\/6.2-1809","metadata":false},{"id":70899,"structure_id":13907,"section_number":"6.2-1810","catch_line":"Loan database","url":"\/6.2-1810\/","token":"6.2\/III\/18\/6.2-1810","metadata":false},{"id":57801,"structure_id":13907,"section_number":"6.2-1811","catch_line":"Annual report","url":"\/6.2-1811\/","token":"6.2\/III\/18\/6.2-1811","metadata":false},{"id":61938,"structure_id":13907,"section_number":"6.2-1812","catch_line":"Other reporting requirements","url":"\/6.2-1812\/","token":"6.2\/III\/18\/6.2-1812","metadata":false},{"id":65458,"structure_id":13907,"section_number":"6.2-1813","catch_line":"Investigations; examinations","url":"\/6.2-1813\/","token":"6.2\/III\/18\/6.2-1813","metadata":false},{"id":84241,"structure_id":13907,"section_number":"6.2-1814","catch_line":"Annual fees","url":"\/6.2-1814\/","token":"6.2\/III\/18\/6.2-1814","metadata":false},{"id":60100,"structure_id":13907,"section_number":"6.2-1815","catch_line":"Regulations","url":"\/6.2-1815\/","token":"6.2\/III\/18\/6.2-1815","metadata":false},{"id":68051,"structure_id":13907,"section_number":"6.2-1816","catch_line":"Required and prohibited business methods","url":"\/6.2-1816\/","token":"6.2\/III\/18\/6.2-1816","metadata":false},{"id":55573,"structure_id":13907,"section_number":"6.2-1816.1","catch_line":"Loan terms and conditions","url":"\/6.2-1816.1\/","token":"6.2\/III\/18\/6.2-1816.1","metadata":false},{"id":83282,"structure_id":13907,"section_number":"6.2-1817","catch_line":"Authorized fees and charges","url":"\/6.2-1817\/","token":"6.2\/III\/18\/6.2-1817","metadata":false},{"id":77533,"structure_id":13907,"section_number":"6.2-1817.1","catch_line":"Inflation adjustment of maximum monthly maintenance fee","url":"\/6.2-1817.1\/","token":"6.2\/III\/18\/6.2-1817.1","metadata":false},{"id":61803,"structure_id":13907,"section_number":"6.2-1818","catch_line":"Repealed","url":"\/6.2-1818\/","token":"6.2\/III\/18\/6.2-1818","metadata":false},{"id":56654,"structure_id":13907,"section_number":"6.2-1818.1","catch_line":"Refinancing of short-term loans","url":"\/6.2-1818.1\/","token":"6.2\/III\/18\/6.2-1818.1","metadata":false},{"id":68312,"structure_id":13907,"section_number":"6.2-1818.2","catch_line":"Statement of balance due; repayment and refunds","url":"\/6.2-1818.2\/","token":"6.2\/III\/18\/6.2-1818.2","metadata":false},{"id":66523,"structure_id":13907,"section_number":"6.2-1818.3","catch_line":"Restriction on certain fees and charges","url":"\/6.2-1818.3\/","token":"6.2\/III\/18\/6.2-1818.3","metadata":false},{"id":86173,"structure_id":13907,"section_number":"6.2-1818.4","catch_line":"Verification of borrower's income","url":"\/6.2-1818.4\/","token":"6.2\/III\/18\/6.2-1818.4","metadata":false},{"id":73791,"structure_id":13907,"section_number":"6.2-1819","catch_line":"Advertising","url":"\/6.2-1819\/","token":"6.2\/III\/18\/6.2-1819","metadata":false},{"id":63310,"structure_id":13907,"section_number":"6.2-1820","catch_line":"Other business","url":"\/6.2-1820\/","token":"6.2\/III\/18\/6.2-1820","metadata":false},{"id":64472,"structure_id":13907,"section_number":"6.2-1821","catch_line":"Suspension or revocation of license","url":"\/6.2-1821\/","token":"6.2\/III\/18\/6.2-1821","metadata":false},{"id":54953,"structure_id":13907,"section_number":"6.2-1822","catch_line":"Cease and desist orders","url":"\/6.2-1822\/","token":"6.2\/III\/18\/6.2-1822","metadata":false},{"id":70277,"structure_id":13907,"section_number":"6.2-1823","catch_line":"Notice of proposed suspension or revocation","url":"\/6.2-1823\/","token":"6.2\/III\/18\/6.2-1823","metadata":false},{"id":78100,"structure_id":13907,"section_number":"6.2-1824","catch_line":"Civil penalties","url":"\/6.2-1824\/","token":"6.2\/III\/18\/6.2-1824","metadata":false},{"id":75542,"structure_id":13907,"section_number":"6.2-1825","catch_line":"Criminal penalties","url":"\/6.2-1825\/","token":"6.2\/III\/18\/6.2-1825","metadata":false},{"id":62632,"structure_id":13907,"section_number":"6.2-1826","catch_line":"Validity of noncompliant loan agreement; private right of action","url":"\/6.2-1826\/","token":"6.2\/III\/18\/6.2-1826","metadata":false},{"id":70623,"structure_id":13907,"section_number":"6.2-1827","catch_line":"Application of chapter to Internet loans","url":"\/6.2-1827\/","token":"6.2\/III\/18\/6.2-1827","metadata":false},{"id":68584,"structure_id":13907,"section_number":"6.2-1828","catch_line":"Authority of Attorney General; referral by Commission to Attorney General","url":"\/6.2-1828\/","token":"6.2\/III\/18\/6.2-1828","metadata":false},{"id":60701,"structure_id":13907,"section_number":"6.2-1829","catch_line":"Violation of the Virginia Consumer Protection Act","url":"\/6.2-1829\/","token":"6.2\/III\/18\/6.2-1829","metadata":false}],"previous_section":{"id":86173,"structure_id":13907,"section_number":"6.2-1818.4","catch_line":"Verification of borrower's income","url":"\/6.2-1818.4\/","token":"6.2\/III\/18\/6.2-1818.4","metadata":false},"next_section":{"id":63310,"structure_id":13907,"section_number":"6.2-1820","catch_line":"Other business","url":"\/6.2-1820\/","token":"6.2\/III\/18\/6.2-1820","metadata":false},"metadata":false,"official_url":"https:\/\/law.lis.virginia.gov\/vacode\/6.2-1819\/","history_text":"<p>This law was first created in 2002. The record of its establishment is cataloged in chapter <a href=\"https:\/\/legacylis.virginia.gov\/cgi-bin\/legp604.exe?021+ful+CHAP0897\">897<\/a> of that year\u2019s edition of \u201cActs of Assembly,\u201d the annual state publication listing all changes made to the Code of Virginia in that year. It has been modified 2 times. Those modifications are cataloged by \u201cThe Acts of Assembly,\u201d a state publication, by year and chapter. Those modifications that can be read on the General Assembly\u2019s website will be linked accordingly. Those modifications are as follows: in 2010, chapter <a href=\"https:\/\/legacylis.virginia.gov\/cgi-bin\/legp604.exe?101+ful+CHAP0794\">794<\/a>; in 2020, chapters <a href=\"https:\/\/legacylis.virginia.gov\/cgi-bin\/legp604.exe?201+ful+CHAP1215\">1215<\/a> and <a href=\"https:\/\/legacylis.virginia.gov\/cgi-bin\/legp604.exe?201+ful+CHAP1258\">1258<\/a>.<\/p>","references":false,"refers_to":[{"id":76155,"section_number":"59.1-501.2","catch_line":"Definitions","order_by":null,"url":"\/59.1-501.2\/"}],"permalink":{"id":266337,"object_type":"law","relational_id":73791,"identifier":"6.2-1819","token":"6.2\/III\/18\/6.2-1819","url":"\/6.2-1819\/","edition_id":1,"permalink":0,"preferred":1},"url":"\/6.2-1819\/","token":"6.2\/III\/18\/6.2-1819","dublin_core":{"Title":"Advertising","Type":"Text","Format":"text\/html","Identifier":"\u00a7 6.2-1819","Relation":"Code of Virginia"},"html":"\n\t\t\t\t\t\t<section id=\"A\"><p><span class=\"prefix-number\">A.<\/span> No <span class=\"dictionary\">person<\/span> licensed or required to be licensed under this chapter shall use or cause to be published any advertisement that (i) contains any false, misleading or deceptive statement or representation; or (ii) identifies the <span class=\"dictionary\">person<\/span> by any name other than the name set forth on the license issued by the <span class=\"dictionary\">Commission<\/span>. <a id=\"paragraph-265339\" class=\"section-permalink\" href=\"https:\/\/vacode.org\/6.2-1819\/#A\"><i class=\"fa fa-link\"><\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t<section id=\"B\"><p><span class=\"prefix-number\">B.<\/span> Any advertising <span class=\"dictionary\">materials<\/span> used to promote <span class=\"dictionary\">short-term loans<\/span> that includes the amount of any payment, expressed either as a percentage or dollar amount, or the amount of any finance charge, shall also include a statement of the <span class=\"dictionary\">interest<\/span>, fees and charges, expressed as an <span class=\"dictionary\">annual percentage rate<\/span>, payable using examples of a $300 loan repaid in three months, a $500 loan repaid in five months, and a $1,000 loan repaid in 10 months. <a id=\"paragraph-265340\" class=\"section-permalink\" href=\"https:\/\/vacode.org\/6.2-1819\/#B\"><i class=\"fa fa-link\"><\/i><\/a><\/p><\/section>\n\t\t\t\t\t\t<section id=\"C\"><p><span class=\"prefix-number\">C.<\/span> In any print media advertisement, including any website, used to promote <span class=\"dictionary\">short-term loans<\/span>, the <span class=\"dictionary\">disclosure statements<\/span> described in subsection B shall be <span class=\"dictionary\">conspicuous<\/span>. &#8220;<span class=\"dictionary\">Conspicuous<\/span>&#8221; shall have the meaning set forth in subdivision (a) (14) of &#xA7; <a class=\"law\" title=\"Definitions\" href=\"\/59.1-501.2\/\">59.1-501.2<\/a>. If a single advertisement consists of multiple pages, folds, or faces, the disclosure requirement applies only to one page, fold, or face. In a television advertisement used to promote <span class=\"dictionary\">short-term loans<\/span>, the visual disclosure legend shall include 20 scan lines in size. In a radio advertisement or advertisement communicated by telephone used to promote <span class=\"dictionary\">short-term loans<\/span>, the <span class=\"dictionary\">disclosure statement<\/span> shall last at least two seconds and the statement shall be spoken so that its contents may be easily understood. <a id=\"paragraph-265341\" class=\"section-permalink\" href=\"https:\/\/vacode.org\/6.2-1819\/#C\"><i class=\"fa fa-link\"><\/i><\/a><\/p><\/section>","plain_text":"                                 CODE OF VIRGINIA\n\nADVERTISING (\u00a7 6.2-1819)\n\nA. No person licensed or required to be licensed under this chapter shall use or\ncause to be published any advertisement that (i) contains any false, misleading\nor deceptive statement or representation; or (ii) identifies the person by any\nname other than the name set forth on the license issued by the Commission.\n\nB. Any advertising materials used to promote short-term loans that includes the\namount of any payment, expressed either as a percentage or dollar amount, or the\namount of any finance charge, shall also include a statement of the interest,\nfees and charges, expressed as an annual percentage rate, payable using examples\nof a $300 loan repaid in three months, a $500 loan repaid in five months, and a\n$1,000 loan repaid in 10 months.\n\nC. In any print media advertisement, including any website, used to promote\nshort-term loans, the disclosure statements described in subsection B shall be\nconspicuous. &#8220;Conspicuous&#8221; shall have the meaning set forth in\nsubdivision (a) (14) of &#xA7; 59.1-501.2. If a single advertisement consists of\nmultiple pages, folds, or faces, the disclosure requirement applies only to one\npage, fold, or face. In a television advertisement used to promote short-term\nloans, the visual disclosure legend shall include 20 scan lines in size. In a\nradio advertisement or advertisement communicated by telephone used to promote\nshort-term loans, the disclosure statement shall last at least two seconds and\nthe statement shall be spoken so that its contents may be easily understood.\n\nHISTORY: 2002, c. 897, \u00a7 6.1-462; 2010, c. 794; 2020, cc. 1215, 1258.","edition":{"id":1,"name":"2025","slug":"2025","date_created":"2026-06-21 22:39:22","date_modified":"2026-06-21 22:39:22","current":1,"order_by":1,"last_import":null}}