The question to be printed on the ballots used in the initial referendum held pursuant to § 3.2-1713, shall be as follows: “Do you favor additional market development, education, publicity, research, and promotion of the Virginia equine industry and the levy of an assessment of $3 per ton or $0.075 per 50-pound bag of manufactured equine feed sold in the Commonwealth of Virginia in accordance with the provisions of the Horse Industry Board law? _____ Yes _____ No.”