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<law><site_title>Virginia Decoded</site_title><site_url>https://vacode.org</site_url><law_id>79437</law_id><section_number>38.2-502</section_number><catch_line>Misrepresentations and false advertising of insurance policies</catch_line><edition url="https://vacode.org/2025/" slug="2025" current="TRUE" last_updated="">2025</edition><referred_to_by><reference>38.2-3456</reference><reference>38.2-5103</reference></referred_to_by><structure><unit label="title" level="1" order_by="1" identifier="38.2">Insurance</unit><unit label="chapter" level="2" order_by="1" identifier="5">Unfair Trade Practices</unit></structure><text>
						<section><p>No <span class="dictionary">person</span> shall make, <span class="dictionary">issue</span>, circulate, cause or knowingly allow to be made, issued or circulated, any estimate, illustration, circular, statement, sales presentation, omission, or comparison that:</p></section>
						<section id="1"><p><span class="prefix-number">1.</span> Misrepresents the benefits, advantages, conditions or terms of any <span class="dictionary">insurance policy</span>; <a id="paragraph-284556" class="section-permalink" href="https://vacode.org/38.2-502/#1"><i class="fa fa-link"/></a></p></section>
						<section id="2"><p><span class="prefix-number">2.</span> Misrepresents the dividends or share of the surplus to be received on any <span class="dictionary">insurance policy</span>; <a id="paragraph-284557" class="section-permalink" href="https://vacode.org/38.2-502/#2"><i class="fa fa-link"/></a></p></section>
						<section id="3"><p><span class="prefix-number">3.</span> Makes any false or misleading statements as to the dividends or share of surplus previously paid on any <span class="dictionary">insurance policy</span>; <a id="paragraph-284558" class="section-permalink" href="https://vacode.org/38.2-502/#3"><i class="fa fa-link"/></a></p></section>
						<section id="4"><p><span class="prefix-number">4.</span> Misrepresents or is misleading as to the financial condition of any <span class="dictionary">person</span> or the legal reserve system upon which any life <span class="dictionary">insurer</span> operates; <a id="paragraph-284559" class="section-permalink" href="https://vacode.org/38.2-502/#4"><i class="fa fa-link"/></a></p></section>
						<section id="5"><p><span class="prefix-number">5.</span> Uses any name or title of any <span class="dictionary">insurance policy</span> or class of <span class="dictionary">insurance policies</span> that misrepresents the true nature of the policy or policies; <a id="paragraph-284560" class="section-permalink" href="https://vacode.org/38.2-502/#5"><i class="fa fa-link"/></a></p></section>
						<section id="6"><p><span class="prefix-number">6.</span> Misrepresents any <span class="dictionary">material</span> <span class="dictionary">fact</span> for the purpose of inducing or tending to induce the lapse, forfeiture, exchange, conversion, replacement, or surrender of any <span class="dictionary">insurance policy</span>; <a id="paragraph-284561" class="section-permalink" href="https://vacode.org/38.2-502/#6"><i class="fa fa-link"/></a></p></section>
						<section id="7"><p><span class="prefix-number">7.</span> Misrepresents any <span class="dictionary">material</span> <span class="dictionary">fact</span> for the purpose of effecting a pledge, assignment, or loan on any <span class="dictionary">insurance policy</span>; or <a id="paragraph-284562" class="section-permalink" href="https://vacode.org/38.2-502/#7"><i class="fa fa-link"/></a></p></section>
						<section id="8"><p><span class="prefix-number">8.</span> Misrepresents any <span class="dictionary">insurance policy</span> as being a share of stock. <a id="paragraph-284563" class="section-permalink" href="https://vacode.org/38.2-502/#8"><i class="fa fa-link"/></a></p></section></text><history>Code 1950, &#xA7; 38.1-52; 1952, c. 317, &#xA7; 38.1-52.1; 1977, c. 529; 1978, c. 441; 1979, c. 324; 1980, c. 404; 1986, c. 562; 1990, c. 265.</history><metadata></metadata></law>
