<?xml version="1.0"?>
<law><site_title>Virginia Decoded</site_title><site_url>https://vacode.org</site_url><law_id>84178</law_id><section_number>4.1-113</section_number><catch_line>Board not to regulate certain advertising in the interiors of retail establishments</catch_line><edition url="https://vacode.org/2025/" slug="2025" current="TRUE" last_updated="">2025</edition><structure><unit label="title" level="1" order_by="1" identifier="4.1">Alcoholic Beverage and Cannabis Control</unit><unit label="subtitle" level="2" order_by="1" identifier="I">Alcoholic Beverage Control Act</unit><unit label="chapter" level="3" order_by="1" identifier="1">Definitions and General Provisions</unit></structure><text>
						<section id="A"><p><span class="prefix-number">A.</span> The <span class="dictionary">Board</span> shall not regulate the use of advertising <span class="dictionary">materials</span> or decorations within the premises of a retail on-premises <span class="dictionary">licensee</span> (i) where such advertising <span class="dictionary">materials</span> or decorations cannot be seen from the street or roadway outside of the <span class="dictionary">licensed</span> <span class="dictionary">establishment</span> and (ii) if the retail <span class="dictionary">establishment</span> is located within an enclosed area with no street or roadway, where such advertising or decorations cannot be seen more than fifteen feet from the nearest window. <a id="paragraph-301713" class="section-permalink" href="https://vacode.org/4.1-113/#A"><i class="fa fa-link"/></a></p></section>
						<section id="B"><p><span class="prefix-number">B.</span> This section shall not restrict the regulation of advertising <span class="dictionary">materials</span> or decorations containing references to an alcoholic beverage brand or manufacturer, except the <span class="dictionary">Board</span> shall not regulate such references contained in works of art. <a id="paragraph-301714" class="section-permalink" href="https://vacode.org/4.1-113/#B"><i class="fa fa-link"/></a></p></section>
						<section id="C"><p><span class="prefix-number">C.</span> This section shall not restrict or deny the <span class="dictionary">Board</span> its <span class="dictionary">authority</span> pursuant to &#xA7;&#xA7; <a class="law" title="Further limitations on manufacturers, bottlers, importers, brokers or wholesalers; ownership interests prohibited; exceptions; prohibited trade practices" href="/4.1-216/">4.1-216</a>, <a class="law" title="Maintaining common nuisances; penalties" href="/4.1-317/">4.1-317</a>, and subdivisions 11, 12, 13, 16, and 21 of &#xA7; <a class="law" title="Prohibited acts by mixed beverage licensees; penalty" href="/4.1-325/">4.1-325</a>, nor shall this section authorize any manufacturer, bottler, wholesaler or importer of any <span class="dictionary">alcoholic beverages</span> to <span class="dictionary">sell</span>, rent, lend, buy for, or give to any retailer any advertising <span class="dictionary">materials</span> or decorations under any circumstances otherwise prohibited by <span class="dictionary">law</span>. <a id="paragraph-301715" class="section-permalink" href="https://vacode.org/4.1-113/#C"><i class="fa fa-link"/></a></p></section></text><history>1981, c. 574, &#xA7; 4-69.2; 1993, c. 866.</history><metadata></metadata></law>
