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<law><site_title>Virginia Decoded</site_title><site_url>https://vacode.org</site_url><law_id>60948</law_id><section_number>4.1-1603.3</section_number><catch_line>Advertising and marketing</catch_line><edition url="https://vacode.org/2025/" slug="2025" current="TRUE" last_updated="">2025</edition><structure><unit label="title" level="1" order_by="1" identifier="4.1">Alcoholic Beverage and Cannabis Control</unit><unit label="subtitle" level="2" order_by="1" identifier="II">Cannabis Control Act</unit><unit label="chapter" level="3" order_by="1" identifier="16">Medical Cannabis Program</unit></structure><text>
						<section id="A"><p><span class="prefix-number">A.</span> <span class="dictionary">Pharmaceutical processors</span> and cannabis dispensing facilities may (i) advertise and promote products and operations and (ii) provide educational <span class="dictionary">material</span> to <span class="dictionary">practitioners</span>, patients, and the public. <a id="paragraph-222896" class="section-permalink" href="https://vacode.org/4.1-1603.3/#A"><i class="fa fa-link"/></a></p></section>
						<section id="B"><p><span class="prefix-number">B.</span> <span class="dictionary">Pharmaceutical processors</span> and cannabis dispensing facilities may engage in <span class="dictionary">advertising</span> or marketing that does not: <a id="paragraph-222897" class="section-permalink" href="https://vacode.org/4.1-1603.3/#B"><i class="fa fa-link"/></a></p></section>
						<section id="B1" class="indent-1"><p><span class="prefix-number">1.</span> Include false or misleading statements; <a id="paragraph-222898" class="section-permalink" href="https://vacode.org/4.1-1603.3/#B1"><i class="fa fa-link"/></a></p></section>
						<section id="B2" class="indent-1"><p><span class="prefix-number">2.</span> Promote overconsumption; <a id="paragraph-222899" class="section-permalink" href="https://vacode.org/4.1-1603.3/#B2"><i class="fa fa-link"/></a></p></section>
						<section id="B3" class="indent-1"><p><span class="prefix-number">3.</span> Depict a person younger than 21 years of age; <a id="paragraph-222900" class="section-permalink" href="https://vacode.org/4.1-1603.3/#B3"><i class="fa fa-link"/></a></p></section>
						<section id="B4" class="indent-1"><p><span class="prefix-number">4.</span> <span class="dictionary">Appeal</span> particularly to persons younger than 21 years of age, including by using cartoons in any way; <a id="paragraph-222901" class="section-permalink" href="https://vacode.org/4.1-1603.3/#B4"><i class="fa fa-link"/></a></p></section>
						<section id="B5" class="indent-1"><p><span class="prefix-number">5.</span> Associate <span class="dictionary">cannabis products</span> with candy or similar products or depicts any images that bear a reasonable resemblance to a candy or similar product; or <a id="paragraph-222902" class="section-permalink" href="https://vacode.org/4.1-1603.3/#B5"><i class="fa fa-link"/></a></p></section>
						<section id="B6" class="indent-1"><p><span class="prefix-number">6.</span> Contain any seal, flag, crest, coat of arms, or other insignia that is likely to mislead patients or the public to believe that the <span class="dictionary">cannabis product</span> is made or endorsed by the Commonwealth. <a id="paragraph-222903" class="section-permalink" href="https://vacode.org/4.1-1603.3/#B6"><i class="fa fa-link"/></a></p></section>
						<section id="C"><p><span class="prefix-number">C.</span> All <span class="dictionary">advertising</span> and marketing by <span class="dictionary">pharmaceutical processors</span> and cannabis dispensing facilities shall (i) accurately and legibly identify the <span class="dictionary">pharmaceutical processor</span> or <span class="dictionary">cannabis dispensing facility</span> responsible for its content, (ii) include a statement that <span class="dictionary">cannabis products</span> are for use by certified patients only, and (iii) comply with <span class="dictionary">Board</span> regulations. <a id="paragraph-222904" class="section-permalink" href="https://vacode.org/4.1-1603.3/#C"><i class="fa fa-link"/></a></p></section></text><history>2023, cc. 760, 780, &#xA7; 54.1-3442.7:3.</history><metadata></metadata></law>
