As used in this chapter, unless the context requires a different meaning: “Advertisement” means any information disseminated or placed before the public. “At-need” means at the time of death or while death is imminent. “Board” means the Board of Funeral Directors and Embalmers. “Cremate” means to reduce a dead human body to ashes and bone fragments by the action of fire. “Cremator” means a person or establishment that owns or operates a crematory or crematorium or cremates dead human bodies. “Crematory” or “crematorium” means a facility containing a furnace for cremation of dead human bodies. “Declinable preneed funeral guarantee fee” means an optional and declinable fee agreed to by a preneed funeral contract purchaser, if offered by a seller, for which the cost of the preneed supplies and services as described in the preneed funeral contract shall be guaranteed. A declinable preneed funeral guarantee fee, when offered by a seller (i) shall not exceed 25 percent of the guaranteed preneed supplies and services included in the funeral contract price, (ii) shall be refundable if the purchaser terminates the contract within 30 days of execution, (iii) shall not be considered a finance fee, and (iv) shall be listed on the general price list in accordance with § 54.1-2812. “Embalmer” means any person engaged in the practice of embalming. “Embalming” means the process of chemically treating the dead human body by arterial injection and cavity treatment or, when necessary, hypodermic tissue injection to reduce the presence and growth of microorganisms to temporarily retard organic decomposition. “Funeral directing” means the for-profit profession of directing or supervising funerals, preparing human dead for burial by means other than embalming, or making arrangements for funeral services or the financing of funeral services. “Funeral director” means any person engaged in the practice of funeral directing. “Funeral service establishment” means any main establishment, branch, or chapel that is permanently affixed to the real estate and for which a certificate of occupancy has been issued by the local building official where any part of the profession of funeral directing, the practice of funeral services, or the act of embalming is performed. “Funeral service intern” means a person who is preparing to be licensed for the practice of funeral services under the direct supervision of a practitioner licensed by the Board. “Funeral service licensee” means a person who is licensed in the practice of funeral services. “In-person communication” means face-to-face communication and telephonic communication. “Next of kin” means any of the following persons, regardless of the relationship to the decedent: any person designated to make arrangements for the disposition of the decedent’s remains upon his death pursuant to § 54.1-2825, the legal spouse, child aged 18 years or older, parent of a decedent aged 18 years or older, custodial parent or noncustodial parent of a decedent younger than 18 years of age, siblings over 18 years of age, guardian of minor child, guardian of minor siblings, maternal grandparents, paternal grandparents, maternal siblings over 18 years of age and paternal siblings over 18 years of age, or any other relative in the descending order of blood relationship. “Practice of funeral services” means engaging in the care and disposition of the human dead, the preparation of the human dead for the funeral service, burial or cremation, the making of arrangements for the funeral service or for the financing of the funeral service and the selling or making of financial arrangements for the sale of funeral supplies to the public. “Preneed” means at any time other than at-need. “Preneed funeral contract” means any agreement where payment is made by the consumer prior to the receipt of services or supplies contracted for, which evidences arrangements prior to death for (i) the providing of funeral services or (ii) the sale of funeral supplies. “Preneed funeral contract” does not include transportation protection agreements. “Preneed funeral planning” means the making of arrangements prior to death for (i) the providing of funeral services or (ii) the sale of funeral supplies. “Solicitation” means initiating contact with consumers with the intent of influencing their selection of a funeral plan or funeral service provider. “Transportation protection agreement” means an agreement that provides for the coordination and arranging of all professional services related to transportation of human remains or cremated remains beyond the distance stated in the preneed funeral contract.