A. 1. Any retail dealer shall comply with the following requirements: a. Any liquid nicotine container shall use a child-resistant cap that has the child-resistant effectiveness set forth in the poison prevention packaging standards under 16 C.F.R. § 1700.15(b)(1); b. Any liquid nicotine container shall use a tamper-evident package feature that is designed to remain intact and that does remain intact when handled in a reasonable manner during the manufacture, distribution, and retail display of such liquid nicotine or nicotine vapor product container; and c. Any label on a liquid nicotine container shall meet the nicotine addictiveness warning statement requirements under 21 C.F.R. § 1143.3.
2. Any retail dealer selling liquid nicotine or nicotine vapor products shall also be required to display signage clearly indicating “products are not for sale to minors” or “underage sales prohibited” and to display vapor products behind a counter or in an enclosed display that is inaccessible without the assistance of a sales representative of the retailer.
B. No person may sell, offer for sale, or otherwise distribute any liquid nicotine or nicotine vapor product with labeling or packaging that is not in compliance with 21 C.F.R. § 1143.3 or that:
1. Imitates or mimics a trademark of any kind or trade dress of any food products, including candy, cookies, cereal, juice boxes, or soft drinks, that are or have primarily been marketed to minors;
2. Depicts images or references to video games, movies, videos, celebrity endorsements, or animated television shows known to appeal to minors;
3. Depicts the actual consumption of liquid nicotine or nicotine vapor products or a minor using liquid nicotine or nicotine vapor products;
4. Makes any health, medicinal, or therapeutic claims about liquid nicotine or nicotine vapor products; or
5. Otherwise promotes overconsumption of liquid nicotine or nicotine vapor products.
C. Any person shall advertise or market any liquid nicotine or nicotine vapor products only where consistent with the following requirements:
1. All advertisements and marketing shall accurately and legibly identify the person responsible for its content, shall be truthful and appropriately substantiated, shall not be presented in a manner that is materially false or untrue, and shall not be presented in a manner that imitates or mimics a trademark of any kind or trade dress of any food products, including candy, cookies, cereal, juice boxes, or soft drinks, that are or have primarily been marketed to minors;
2. Any advertising or marketing in broadcast, cable, radio, print, and digital communications or any event marketing or sponsorships shall be made only where at least 85 percent of the audience is reasonably expected to be at least 21 years of age, as determined by reliable, up-to-date audience composition data;
3. No advertising or marketing may contain any statement concerning a brand or product that is inconsistent with any statement or images on its labeling; and
4. No advertising or marketing may contain any health-related statement that is untrue in any particular manner or tends to create a misleading impression as to the health benefits of consumption of liquid nicotine or nicotine vapor products.