Every licensed lottery sales agent shall post in a conspicuous place in its retail establishment a sign that bears (i) the toll-free telephone number and website for the illegal gaming tip line established and administered by the Office of the Gaming Enforcement Coordinator in the Department of State Police pursuant to § 52-54 for members of the public to report concerns about, or suspected instances of, illegal gaming activities and (ii) the toll-free telephone number for the National Problem Gambling Helpline.