                                 CODE OF VIRGINIA

REQUIREMENTS FOR TELEVISION ADVERTISEMENTS SPONSORED BY A CANDIDATE OR CANDIDATE
CAMPAIGN COMMITTEE (§ 24.2-957.1)

It shall be unlawful for any candidate or a candidate campaign committee to
sponsor a television advertisement that constitutes an expenditure or
contribution required to be disclosed under Chapter 9.3 (§ 24.2-945 et seq.)
unless the following requirements are met:

1. It bears the legend or includes the statement: &#8220;Paid for by
____________ [Name of candidate or campaign committee as it appears on the
statement of organization].&#8221; Alternatively, if the advertisement is
supporting that candidate and the advertisement makes no reference to any other
clearly identified candidate, then the statement &#8220;Paid for by ____________
[Name of sponsor]&#8221; may be replaced by the statement &#8220;Authorized by
____________ [Name of sponsor].&#8221;
			The disclosure shall be made by visual legend, which shall constitute 20 scan
lines in size. The content of these visual legends is specified by the
Communications Act of 1934, 47 U.S.C. &#xA7;&#xA7; 315 and 317 and this section.

2. If the advertisement sponsored by the candidate or the candidate campaign
committee makes reference to another clearly identified candidate, it must
include a disclosure statement spoken by the sponsoring candidate containing at
least the following words: &#8220;I am ____________ (or &#8216;This is
___________&#8217;) [Name of candidate], candidate for [Name of] office, and I
(or &#8216;my campaign&#8217;) sponsored this ad.&#8221;
			The candidate or the candidate campaign committee may provide the oral
disclosure statement required by this section at the same time as the visual
disclosure required under the Communications Act of 1934, 47 U.S.C. &#xA7;&#xA7;
315 and 317, is shown.

3. The advertisement shall include throughout the disclosure statement an
unobscured, full-screen picture containing the candidate, either in photographic
form or through the actual appearance of the candidate on camera.

4. The candidate or the campaign committee may place the disclosure statement
required by this section at any point during the advertisement, except if the
duration of the advertisement is more than five minutes, the disclosure
statement shall be made both at the beginning and end of the advertisement.

5. In its oral disclosure statement, the sponsor may choose to identify an
advertisement as either supporting or opposing the nomination or election of one
or more clearly identified candidates.

6. If an advertisement is jointly sponsored, the disclosure statement shall
include the names of all the sponsors and the candidate shall be the disclosing
individual. If more than one candidate is the sponsor, at least one of the
candidates shall be the disclosing individual.

HISTORY: 2002, c. 487, § 24.2-944; 2004, cc. 55, 457; 2005, c. 369; 2006, cc.
787, 892; 2020, c. 615.