                                 CODE OF VIRGINIA

REQUIREMENTS FOR PRINT MEDIA ADVERTISEMENTS SPONSORED BY A PERSON OR POLITICAL
COMMITTEE, OTHER THAN A CANDIDATE CAMPAIGN COMMITTEE (§ 24.2-956.1)

It shall be unlawful for any person or political committee to sponsor a print
media advertisement that constitutes an expenditure or contribution required to
be disclosed under Chapter 9.3 (§ 24.2-945 et seq.) unless the following
requirements are met:

1. It bears the legend or includes the statement: &#8220;Paid for by  [Name of
person or political committee].&#8221;

2. In an advertisement supporting or opposing the nomination or election of one
or more clearly identified candidates, the sponsor states whether it is
authorized by a candidate. The visual legend in the advertisement shall state
either &#8220;Authorized by [Name of candidate], candidate for [Name of
office]&#8221; or &#8220;Not authorized by a candidate.&#8221;

3. In an advertisement that identifies a candidate the sponsor is opposing, the
sponsor must disclose in the advertisement the name of the candidate who is
intended to benefit from the advertisement, if the sponsor coordinates with, or
has the authorization of, the benefited candidate.

4. If an advertisement is jointly sponsored, the disclosure statement shall name
all the sponsors.

5. Any disclosure statement required by this section shall be displayed in a
conspicuous manner in a font size proportionate to the size of the
advertisement. The State Board of Elections shall promulgate standards for
meeting the requirements of this subdivision.

6. Any print media advertisement appearing in electronic format shall display
the disclosure statement in a minimum font size of seven point; however, if the
advertisement lacks sufficient space for a disclosure statement in a minimum
font size of seven point, the advertisement may meet disclosure requirements if,
by clicking on the print media advertisement appearing in electronic format, the
viewer is taken to a landing page or a home page that displays the disclosure
statement in a conspicuous manner.

HISTORY: 2002, c. 487, § 24.2-943; 2003, c. 237; 2004, cc. 55, 457; 2005, c.
369; 2006, cc. 787, 892; 2012, c. 519; 2020, c. 557.