                                 CODE OF VIRGINIA

POINT-OF-SALE ADVERTISING MATERIALS AUTHORIZED UNDER CERTAIN CONDITIONS; CIVIL
PENALTIES (§ 4.1-216.1)

A. As used in this section:
			&#8220;Alcoholic beverage advertising material&#8221; or &#8220;advertising
material&#8221; means any item, other than an illuminated device, which contains
one or more references to a brand of alcoholic beverage and which is used to
promote the sale of alcoholic beverages within the interior of a licensed retail
establishment and which otherwise complies with Board regulations.
			&#8220;Authorized vendor&#8221; or &#8220;vendor&#8221; means any person,
other than a wholesale wine or beer licensee, that a manufacturer has authorized
to engage in a business consisting in whole or in part of the sale and
distribution of any articles of tangible personal property bearing any of the
manufacturer&#8217;s alcoholic beverage trademarks.
			&#8220;Manufacturer&#8221; means any brewery, winery, distillery, bottler,
broker, importer and any person that a brewery, winery, or distiller has
authorized to sell or arrange for the sale of its products to wholesale wine and
beer licensees in Virginia or, in the case of spirits, to the Board.

B. Notwithstanding the provisions of &#xA7; 4.1-215 or 4.1-216 and Board
regulations adopted thereunder, a manufacturer or its authorized vendor and a
wholesale wine and beer licensee may lend, buy for, or give to a retail licensee
any alcoholic beverage advertising material made of paper, cardboard, canvas,
rubber, foam, or plastic, provided the advertising materials have a wholesale
value of $40 or less per item.

C. Alcoholic beverage advertising materials, other than those authorized by
subsection B to be given to a retailer, may be displayed by a retail licensee in
the interior of its licensed establishment provided:

   1. The wholesale value of the advertising material does not exceed $250 per
   item, and

   2. The advertising material is not obtained from a manufacturer, its
   authorized vendor, or any wholesale wine or beer licensee.
   				A retail licensee shall retain for at least two years a record of its
   procurement of, including any payments for, such advertising materials along
   with an invoice or sales ticket containing a description of the item so
   purchased or otherwise procured.

D. Except as otherwise provided in this subtitle, a retail licensee shall not
display in the interior of its licensed establishment any alcoholic beverage
advertising materials, other than those that may be lawfully obtained and
displayed in accordance with this section or Board regulation.

E. Nothing in this section shall be construed to prohibit any advertising
materials permitted under Board regulations in effect on January 1, 2007.

HISTORY: 2007, c. 494.