                                 CODE OF VIRGINIA

ILLEGAL ADVERTISING; PENALTY; EXCEPTION (§ 4.1-320)

A. Except in accordance with this subtitle and Board regulations, no person
shall advertise in or send any advertising matter into the Commonwealth about or
concerning alcoholic beverages other than those which may legally be
manufactured or sold without a license.

B. Manufacturers, wholesalers, and retailers may engage in the display of
outdoor alcoholic beverage advertising on lawfully erected signs provided such
display is done in accordance with &#xA7; 4.1-112.2 and Board regulations.

C. Except as provided in subsection D, any person convicted of a violation of
this section shall be guilty of a Class 1 misdemeanor.

D. For violations of &#xA7; 4.1-112.2 relating to distance and zoning
restrictions on outdoor advertising, the Board shall give the advertiser written
notice to take corrective action to either bring the advertisement into
compliance with this subtitle and Board regulations or to remove such
advertisement. If corrective action is not taken within 30 days, the advertiser
shall be guilty of a Class 4 misdemeanor.

E. Neither this section nor any Board regulation shall prohibit (i) the awarding
of watches of a wholesale value of less than $100 by a licensed distillery,
winery or brewery, to participants in athletic contests; (ii) the exhibition or
display of automobiles, boats, or aircraft regularly and normally used in racing
or other competitive events and the sponsorship of an automobile, boat or
aircraft racing team by a licensed distillery, winery or brewery and the display
on the automobile, boat or aircraft and uniforms of the members of the racing
team, the trademark or brand name of an alcoholic beverage manufactured by such
distillery, winery or brewery; (iii) the sponsorship of a professional athletic
event, including, but not limited to, golf, auto racing or tennis, by a licensed
distillery, winery or brewery or the use of any trademark or brand name of any
alcoholic beverage in connection with such sponsorship; (iv) the advertisement
of beer by the display of such product&#8217;s name on any airship, which
advertising is paid for by the manufacturer of such product; (v) the
advertisement of beer or any alcoholic beverage by the display of such
product&#8217;s name on any scale model, reproduction or replica of any motor
vehicle, aircraft or watercraft offered for sale; (vi) the placement of
billboard advertising within stadia, coliseums, or racetracks that are used
primarily for professional or semiprofessional athletic or sporting events; or
(vii) the sponsorship of an entertainment or cultural event.

HISTORY: Code 1950, § 4-69; 1978, c. 630; 1979, c. 196; 1980, c. 407; 1993, c.
866; 1995, c. 222; 2009, c. 322; 2011, c. 728; 2012, cc. 760, 818.