                                 CODE OF VIRGINIA

PRACTICING UNDER FIRM OR ASSUMED NAME (§ 54.1-2718)

A. No person shall practice, offer to practice, or hold himself out as
practicing dentistry, under a name other than his own. This section shall not
prohibit the practice of dentistry by a partnership under a firm name, or a
licensed dentist from practicing dentistry as the employee of a licensed
dentist, practicing under his own name or under a firm name, or as the employee
of a professional corporation, or as a member, manager, employee, or agent of a
professional limited liability company or as the employee of a dental clinic
operated as specified in subsection A of &#xA7; 54.1-2715.

B. A dentist, partnership, professional corporation, or professional limited
liability company that owns a dental practice may adopt a trade name for that
practice so long as the trade name meets the following requirements:

   1. The trade name incorporates one or more of the following: (i) a geographic
   location, e.g., to include, but not be limited to, a street name, shopping
   center, neighborhood, city, or county location; (ii) type of practice; or
   (iii) a derivative of the dentist&#8217;s name.

   2. Derivatives of American Dental Association approved specialty board
   certifications may be used to describe the type of practice if one or more
   dentists in the practice are certified in the specialty or if the specialty
   name is accompanied by the conspicuous disclosure that services are provided
   by a general dentist in every advertising medium in which the trade name is
   used.

   3. The trade name is used in conjunction with either (i) the name of the
   dentist or (ii) the name of the partnership, professional corporation, or
   professional limited liability company that owns the practice. The
   owner&#8217;s name shall be conspicuously displayed along with the trade name
   used for the practice in all advertisements in any medium.

   4. Marquee signage, web page addresses, and email addresses are not considered
   to be advertisements and may be limited to the trade name adopted for the
   practice.

HISTORY: Code 1950, § 54-184; 1970, c. 639; 1975, c. 479; 1988, c. 765; 1992,
c. 574; 2004, c. 48; 2005, cc. 505, 587.