                                 CODE OF VIRGINIA

USE OF CERTAIN TERMS IN ADVERTISING FORMER OR COMPARISON PRICES (§ 59.1-207.43)

A. No supplier shall advertise a former or comparison price in terms of
&#8220;market value,&#8221; &#8220;valued at&#8221; or words of similar import
unless such price is the price at which the goods or services, or goods or
services of substantially the same kind, quality or quantity, are offered for
sale by a reasonable number of suppliers in the supplier&#8217;s trade area.

B. A supplier may advertise a former or comparison price in terms of
&#8220;manufacturer&#8217;s suggested price,&#8221; &#8220;suggested retail
price,&#8221; &#8220;list price,&#8221; or words of similar import provided
that, with regard to such advertising, the use of the former or comparison price
complies with 15 U.S.C. &#xA7; 45 (a) (1) and the regulations of the Federal
Trade Commission adopted thereunder.

HISTORY: 1992, c. 768.